Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Amazon Connect Launches AI Powered Predictive Insights for Smarter Customer Experiences
In a move that advances the capabilities of contact center intelligence and customer experience technology, Amazon Connect has introduced a new suite of AI powered predictive insights designed to help businesses better understand customer needs and deliver more personalized interactions. The launch reflects the increasing role of artificial intelligence in transforming customer service operations, where organizations seek more accurate prediction models and greater automation to improve satisfaction and drive revenue.
The new feature builds on the existing Amazon Connect Customer Profiles product, which unifies customer interaction data across systems into a single record. With the addition of predictive algorithms, the service analyzes behavioral patterns and historical interactions to make real time recommendations during both agent assisted and self service engagements. Amazon states that the functionality enables companies to optimize every touchpoint in the customer journey, including intelligent product discovery, improved service routing, and increased conversion opportunities.
Treasure Data Expands Access to Its AI Marketing Cloud Through AWS Marketplace
At Amazon Web Services (AWS) re:Invent 2025, Treasure Data announced its AI Marketing Cloud is now available in AWS Marketplace, giving global brands and innovative companies faster, more direct access to its AI-native marketing platform.
Treasure Data now offers its product portfolio in AWS Marketplace – Treasure Data AI Marketing Cloud, Treasure Data AI Agents, and Treasure Data Intelligent CDP – to help marketing, data, and IT teams easily discover, buy, and deploy its AI-enabled marketing platform. Through AWS Marketplace, organizations can easily procure, deploy, and manage Treasure Data’s solutions while benefiting from the security, scalability, and simplified billing of AWS.
Zendesk and AWS Partner to Accelerate AI Powered Contact Center Transformation
Zendesk has announced a major expansion of its relationship with Amazon Web Services through a new Strategic Collaboration Agreement designed to accelerate AI powered contact center transformation and support global adoption of Zendesk Contact Center. Revealed during AWS re:Invent, the collaboration brings together Amazon Connect voice capabilities and Zendesk’s AI driven service platform to create unified customer service experiences across voice, digital, and automated channels.
The partnership focuses on integrating Amazon Connect’s low latency voice infrastructure, conversational analytics, and sentiment analysis with Zendesk Contact Center, which is built on the AWS cloud and powered by AI capabilities from Amazon Bedrock. The goal is to help companies modernize legacy systems and eliminate the operational friction caused by fragmented tooling, enabling faster resolution and more cohesive customer interactions.
Etaily Lands Strategic Investment From Japan’s SMBC, Bringing Total Funding to $24 Million
etaily, the Philippines’ digital-native retail platform, has secured new strategic investments led by Japan’s Sumitomo Mitsui Banking Corporation (SMBC), through its SMBC Asia Rising fund, bringing its total funding to over $24 million. Other investors in this round include Kaya Founders, JGDEV of the Gokongwei Group as well as other notable Asia-based families.
etaily enables some of the world’s best-known consumer brands in Southeast Asia, including Levi’s, Skechers, Abbott, L’Oreal among others. Etaily operates the eCommerce and marketing arm of more than 80 consumer brands and combines this with brand building, in having built Philippines fastest growing pet food brand Floof Pets next to supplements brands Nutrie among others. Gross Sales have doubled in the last 12 months as it accelerates growth in the region’s $230B retail market.
Clinch Unveils New AI Data Agents to Elevate Content Orchestration
Clinch, the Agentic AI platform for omnichannel content orchestration, announced major enhancements to its AI Copilot, introducing new AI data agents that revolutionize the way advertisers analyze and act on campaign performance. This enables teams to explore data conversationally, surface insights instantly, and generate visual reports using natural language, eliminating the barriers between questions and actionable answers.
New AI data agents behind Flight Control’s Copilot act as intelligent conversational assistants. Advertisers can ask questions like, “Which creative is performing best with Gen Z?” or “Which channels are driving the most sales in the Northeast?” In seconds, Copilot delivers tailored dashboards and insights on demand. A specialized KPI analysis and diagnostics agent further identifies performance drivers and trend anomalies across multiple dimensions, enabling real-time optimizations and data-driven decision-making.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
