MediaAlpha, Inc., a leading marketing technology platform specializing in real-time customer acquisition for the insurance industry, has achieved SOC 2 Type II attestation with zero deficiencies, underscoring its robust security controls and commitment to safeguarding customer data. This achievement marks a significant validation of MediaAlpha’s systems, data practices, and internal controls, demonstrating compliance with the highest industry standards for data protection and operational integrity.
SOC 2 Type II is widely regarded in the U.S. as the benchmark for data security, certifying that an organization’s controls are effectively operating over time across key trust criteria including security, availability, processing integrity, confidentiality, and privacy. MediaAlpha’s flawless report highlights the rigor and reliability of their security and privacy protections, providing partners and customers strong assurance in the integrity and resiliency of the platform.
Marketing Technology Insights: Valona Intelligence and A-INSIGHTS Merge To Redefine Competitive and Market Intelligence
Amy Yeh, MediaAlpha’s Chief Technology Officer, expressed pride in this milestone, emphasizing that earning trust is a cornerstone of their business. She noted that achieving SOC 2 Type II with zero deficiencies reflects the company’s rigorous approach to security and privacy, and reaffirms their dedication to protecting customer information.
This certification has practical business implications as well, enabling MediaAlpha to deepen integrations with insurance carriers who require strong assurances around data handling before sharing sensitive conversion data. A leading insurance carrier has already moved forward with expanded data integration in response to this attestation, illustrating its immediate value..
Marketing Technology Insights: ProRata Raises $40 Million Series B, Launches Gist Answers To Boost Publisher Revenue
MediaAlpha’s platform connects over 1,200 active partners and facilitated nearly 119 million consumer referrals in 2024 alone. Additionally, it powered $1.9 billion in advertising spend across insurance verticals in the twelve months ended June 30, 2025. The SOC 2 Type II compliance positions the company for continued growth by reinforcing trust, enabling enhanced data integrations, and supporting more personalized consumer acquisition experiences, all with a foundation of industry-leading security and operational excellence.
Overall, MediaAlpha’s SOC 2 Type II attestation with zero deficiencies signals a strong commitment to security and sets the stage for expanded partnerships and innovation within the digital insurance marketing landscape.
Marketing Technology Insights: Nift Names Saket Mehta as CRO To Accelerate Revenue Growth
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
