Paid ads budget used to be a planning decision. Marketing leadership set allocations across channels, teams executed campaigns, and performance reviews happened after enough data
As organizations increasingly adopt artificial intelligence to streamline revenue operations, go to market teams are seeking tools that unify fragmented workflows across sales and marketing
As artificial intelligence continues reshaping the marketing technology landscape, agencies are increasingly investing in unified platforms that connect fragmented workflows and improve measurable outcomes. The
As marketing teams race to adopt artificial intelligence while managing rising operational complexity, the Kana agentic AI platform launch signals a new push toward automation
Marketing technology has stopped behaving like a support function. The MarTech stack now operates more like shared infrastructure, closer to finance systems than to advertising
Salesforce is operating in a market where product expansion alone doesn’t deliver value. Customers already have massive stacks, martech modules stacked on CRM consoles, and
OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,
As marketing organizations plan for the year ahead, new research from Stensul suggests 2026 will mark a decisive shift in how companies invest in technology,
Jason Maynard’s appointment as CEO signals a practical shift at Qualtrics. His background is rooted in enterprise execution and revenue discipline, not category storytelling. Leaders
As ecommerce brands look to simplify their marketing stacks while still driving growth, platform consolidation paired with stronger human support is becoming a clear priority.
When G2 buys Gartner’s software assets, it rarely signals a routine portfolio shuffle. This week’s announcement that G2 will acquire three of Gartner’s most established
When the Stack Eats the Strategy MarTech Sprawl, Tool Misfit, and the Integration Tax Marketing failure rarely begins with a bad idea. It begins with
Leadership changes across marketing technology often signal how companies are preparing for the next phase of industry transformation. NextRoll Names Vibhor Kapoor Chief Executive Officer
AI has emerged as the biggest disruptive force in retail marketing in 2026. What began as a series of pilot initiatives has now become the
As buyer discovery increasingly shifts from traditional search engines to AI generated answers, a new category of marketing technology is emerging to help brands stay
CES 2026 was a reality check for how quickly marketing, media, and technology are collapsing into a single operating system for growth. Behind the hardware
As enterprise marketing teams face rising pressure to produce more content across more channels, the challenge is no longer just speed. It is how to
GeoGen.io has announced the public launch of its enterprise API suite, a move that signals how brand visibility is being redefined in an AI driven
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