New integration puts two-way SMS at the center of distributed marketing strategy, with email, SMS, and push available in the same governed execution layer SmarterSends
Seedtag has introduced Liz Agent, a new AI-powered platform designed to help brands and agencies plan, analyze, and activate advertising campaigns more efficiently. The new
Partnership helps advertisers validate incremental reach and connect TV exposure to real business outcomes. Olyzon has announced a strategic integration with Innovid aimed at improving
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As artificial intelligence becomes central to marketing automation and data driven decision making, the ability to connect platforms, data, and AI agents efficiently has emerged
As demand grows for data driven marketing and AI powered customer engagement platforms, technology providers are increasing investments in regional markets to support modern data
Marketing technology has moved far beyond its early role as a set of campaign tools. Today, it functions as a core layer of enterprise infrastructure.
As advertisers increasingly prioritize measurable performance and long term customer engagement, marketing technology companies are expanding their capabilities to support loyalty driven advertising strategies. The
As artificial intelligence continues to reshape customer acquisition and digital advertising workflows, companies are increasingly focusing on automating the path from consumer interest to conversion.
Paid ads budget used to be a planning decision. Marketing leadership set allocations across channels, teams executed campaigns, and performance reviews happened after enough data
As organizations increasingly adopt artificial intelligence to streamline revenue operations, go to market teams are seeking tools that unify fragmented workflows across sales and marketing
As artificial intelligence continues reshaping the marketing technology landscape, agencies are increasingly investing in unified platforms that connect fragmented workflows and improve measurable outcomes. The
As marketing teams race to adopt artificial intelligence while managing rising operational complexity, the Kana agentic AI platform launch signals a new push toward automation
Marketing technology has stopped behaving like a support function. The MarTech stack now operates more like shared infrastructure, closer to finance systems than to advertising
Salesforce is operating in a market where product expansion alone doesn’t deliver value. Customers already have massive stacks, martech modules stacked on CRM consoles, and
OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,
As marketing organizations plan for the year ahead, new research from Stensul suggests 2026 will mark a decisive shift in how companies invest in technology,
Jason Maynard’s appointment as CEO signals a practical shift at Qualtrics. His background is rooted in enterprise execution and revenue discipline, not category storytelling. Leaders
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