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Increased R&D investment underscores commitment to innovation and global scale Partnerize, the leading global platform for partnership automation, announced its acquisition of Konnecto, an AI-powered
A few years ago, B2B marketers measured lead gen success by volume. The more names in the funnel, the better. But 2025 has changed the
If you’ve ever felt like your sales team spends more time guessing who might be interested than actually closing deals, you’re not alone. In today’s
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Commissioned by Zeta Global, the study reveals a gap between planning and enterprise readiness, reinforcing the need for new tools and technologies that make AI
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Picture this: It’s Monday morning. You are just downing your first sip of coffee, and your sales personnel is already asking, “Where are the leads?”
LoopMe, the global leader in brand performance, announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the
Adobe announced that Newell Brands, a leading global consumer goods company, is partnering with Adobe to activate generative AI via Adobe Firefly and Adobe Express—scaling
Ever get the feeling that a brand knows you better than your BFF? Like when you’re just daydreaming about sneakers and – bang! – Your
Think about this: You’re walking into your favorite store – think, a luxury sneaker boutique. But instead of that aimless browsing, the shelves light up
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New Arktic Fox Report Reveals Only 19% of brands feel they have semi / strong utilisation of their marTech tools Australian marketers are grappling with
Introduction What if your marketing strategy were intelligent enough to think, learn, and forecast your customer’s next action? Sounds like science fiction? Think again. Welcome
PureCars, the leading provider of digital advertising and marketing technology solutions for dealerships, is proud to announce its inclusion in the Toyota & Lexus Canada
HCLSoftware, part of HCLTech, today announced the availability of HCL Unica+, a cutting-edge AI-first marketing platform designed for what the company refers to as the
Google is no longer waiting for large stages such as I/O to unveil its largest AI breakthroughs. During the Gemini era, the company shifted from
Introduction: Ready for the Next Big Thing in CX? Picture yourself walking into your go-to store, and the employees already have your go-tos on
Fuel up with free marketing tech insights
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