MediaRadar has expanded its video intelligence capabilities across Connected TV, linear television, and social platforms, reinforcing its position as a leader in marketing analytics for today’s converged video landscape. This expansion enhances the company’s Video Everywhere framework, a unified system that brings sight, sound, and motion into a single source of truth, offering advertisers a complete view of how audiences engage with video across screens and platforms.
The announcement comes at a time when consumer behavior has reshaped the advertising world. Audiences now decide when, where, and how they watch video, creating new challenges for marketers who once relied on channel based planning. MediaRadar argues that the industry must now follow the consumer rather than the medium, and that video remains the most expressive and powerful format for brand storytelling. Through Video Everywhere, the company aims to bring coherence to a fragmented ecosystem and help advertisers deploy their narratives with clarity and precision, no matter where viewers choose to watch.
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Matt Krepsik, CEO of MediaRadar, emphasized the urgency of unifying the video landscape. “Video is the connective tissue of modern advertising,” he said. “Advertisers have long been calling for someone to step forward and create a cohesive view of the ecosystem. With the most extensive coverage of the video landscape and overarching data that spans every format, we believe it’s our duty to deliver this. Video Everywhere captures that reality and gives our clients the first unified, cross-platform view of how sight, sound, and motion reach consumers today.”
At the core of the Video Everywhere initiative is MediaRadar’s belief that sight, sound, and motion must be measurable and interconnected. These elements—visual storytelling, emotional resonance through audio, and dynamic action across formats and devices—form the foundation of effective video advertising. By consolidating these components into a measurable and data backed structure, MediaRadar provides a holistic understanding of how creative decisions influence audience engagement.
The company’s expanded coverage integrates two hundred eighty billion dollars in ad spend, more than thirty five million creatives, and over thirty channels. Its Connected TV coverage spans FAST channels, streaming libraries, and live streaming, with vMVPD and OEM inventory expected soon. Linear television insights now merge seamlessly with digital and CTV data to create cross platform visibility, including local reporting across all two hundred ten DMAs and upcoming support for twenty five regional sports networks. Social video tracking covers Instagram, Facebook, and X, with TikTok included in future plans, giving advertisers a clearer view of how short form storytelling complements linear and premium video placements.
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MediaRadar’s Video Everywhere system also powers its broader platform suite and Data Cloud, offering interoperability with external tools and partners. This unified dataset supports analysis across four dimensions: market intelligence, competitive intelligence, creative intelligence, and commercial intelligence. Clients can monitor channel and category shifts, benchmark share of voice, analyze creative performance across screens, and identify commercial opportunities forming in real time. These capabilities allow advertisers to navigate fragmented environments with greater accuracy and strategic insight.
The expanded framework also prepares the industry for the next generation of AI driven marketing intelligence. By organizing cross platform video data into a standardized structure, MediaRadar enables advanced models to learn from complete and consistent inputs, something no other provider currently matches. With Video Everywhere, the company aims to establish a reliable foundation that fuels modern analytics, forecasting, and creative optimization, setting a new standard for marketing data in the video era.
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