As artificial intelligence continues reshaping the marketing technology landscape, agencies are increasingly investing in unified platforms that connect fragmented workflows and improve measurable outcomes. The launch of MTP Intelligence signals a significant step toward integrated marketing execution, reflecting growing demand within the MarTech ecosystem for platforms that align creative, media, and commerce operations under one system.
Meet The People, an independent alternative to the traditional advertising holding company structure, has introduced MTP Intelligence, a proprietary AI enabled platform designed to unify Creative, Campaign, Media, Commerce, and related marketing disciplines within a single technology environment. Developed exclusively for clients across the agency group’s ten brands, the platform aims to help independent agencies deliver stronger business performance through connected data and streamlined collaboration.
Powered by RADaR Analytics, the company’s data and analytics division, the platform orchestrates marketing workflows across the full campaign lifecycle while integrating with existing enterprise technology stacks. By bringing together creative development, media planning and buying, commerce activation, and performance analytics, the system enables real time optimization and data driven decision making.
“The fragmentation of marketing technology has created a fundamental problem for brands: brilliant creative lives in one system, media planning in another, commerce data in a third, and performance analytics somewhere else entirely,” says Tim Ringel, Meet The People’s Co Founder and Global CEO. “MTP Intelligence solves this by creating a unified environment where every discipline can work together in real time, informed by the same data and optimizing toward the same business goals. This goes beyond mere efficiency — it’s about fundamentally better marketing.”
The platform addresses persistent challenges facing modern marketers, including proving return on investment, accelerating execution, and reducing inefficiencies caused by disconnected marketing tools. By combining AI driven workflows with human strategy and creativity, MTP Intelligence enables collaboration across specialized agency teams without disrupting existing processes.
“The true value of data lies in its ability to deliver clarity, and that’s the foundation of everything we’ve built into MTP Intelligence,” says Candice Rotter, President of RADaR Analytics. “Clear data eliminates ambiguity and enables teams to extract valuable insights, identify trends, and make informed choices quickly. This platform brings that clarity to every stage of the marketing process — from initial strategy and creative development through media activation and performance optimization. When creative teams, media planners, and commerce specialists are all working from the same transparent, real time data, the results are transformative.”
Designed as a platform agnostic system, MTP Intelligence integrates with existing marketing software rather than replacing it, allowing agencies such as VSA Partners, Public Label, Match Retail, True Media, Coegi, Swell Media, Saltwater Collective, and Yeoman Technologies to collaborate seamlessly while maintaining specialized capabilities. Early adopters include Central Bancompany and StorageMart Manhattan Mini Storage, with broader deployment planned through 2026.
“MTP’s Intelligence Platform represents the kind of innovation we look for in strategic partners. The tools will help us better understand performance, uncover new opportunities, and make more informed decisions across our marketing efforts. Their commitment to innovation continues to deliver real value to our team and strengthens the impact of our partnership with RADaR.” Josh Redel, Senior Vice President, Director of Corporate Marketing, Central Bancompany
“The MTP Intelligence Platform helps us transform noisy data into actionable insights that improve our marketing costs and business outcomes. Their ability to unify complex data allows us to spend less time chasing down data and more time making informed decisions that drive growth across our portfolio.” Sarah Little, Senior Vice President, Marketing, StorageMart Manhattan Mini Storage
The launch represents Meet The People’s largest technology investment to date and highlights a broader industry shift toward AI powered integration platforms. As brands demand transparency, accountability, and faster optimization, MTP Intelligence positions independent agency networks to compete with enterprise holding companies by delivering unified insights and measurable marketing performance.
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