As enterprise marketing organizations grow more complex, coordinating campaigns across multiple brands, regions, and specialized teams has become one of the biggest operational challenges in the MarTech ecosystem. MessageGears has announced a major product expansion aimed at addressing this issue by redesigning how large organizations manage cross channel marketing at scale, based on how enterprise teams actually work.
MessageGears said the expansion introduces multi brand experiences and a significantly enhanced user role framework within a single secure platform instance. The goal is to help enterprises maintain speed and flexibility while strengthening governance, access control, and collaboration across data, content, and campaign execution.
“Enterprise marketing doesn’t break because teams lack talent or data. It breaks when specialized teams are forced into tools that weren’t designed for how those teams actually work,” said Eugene Yukin, Vice President of Product at MessageGears.
Enterprise marketing execution typically involves a wide range of roles, from data engineers and audience builders to content authors, campaign operators, and analysts. However, many marketing platforms treat all users the same, applying uniform interfaces and permission models regardless of responsibility. MessageGears said this one size fits all approach often leads to workflow friction, increased risk, and slower execution as organizations scale.
The newly introduced multi brand workspaces are designed to reduce that burden. Using a flexible tagging system, enterprises can organize users and assets by brand, sub brand, department, or task. Each group can operate independently while still sharing a common platform, with granular permissions determining exactly who can access or modify specific data, templates, and campaigns.
“Teams with large brand portfolios have long struggled to balance autonomy with efficiency,” said Kevin Freeman, Product Lead at MessageGears. “These new capabilities make it dramatically easier for enterprise organizations to centralize their customer engagement strategy while still giving each brand the freedom, control, and safeguards they need.”
Historically, managing dozens or even hundreds of brands required either multiple platform instances or complex manual workarounds. MessageGears said its new approach allows enterprises to scale operations without adding unnecessary complexity. Users now see only the brands and assets relevant to their role, reducing clutter and enabling faster, more confident execution. At the same time, clearer separation between business units simplifies compliance, auditing, and governance.
To support this structure, MessageGears has also redefined its user role system after studying how enterprise marketing teams function across departments. The expanded framework includes distinct roles such as Data Engineer, Segment Builder, Content Author, Campaign Author, Integration Engineer, and System Administrator, each with varying levels of access. This design enables clear separation of duties while minimizing unnecessary exposure to sensitive assets.
“Roles and permissions aren’t exciting on their own but what they enable absolutely is,” Freeman said. “By streamlining governance across brands, our customers can execute more campaigns more confidently with less operational overhead.”
For enterprises with complex brand hierarchies and strict data requirements, the update reinforces MessageGears focus on solving large scale messaging challenges. By aligning platform design with real world enterprise workflows, the company aims to help marketing teams move faster without sacrificing control. In an environment where coordination and governance are as critical as creativity, the expansion positions MessageGears as a platform built for modern enterprise execution.
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