Mindmatrix, a leading provider of Partner Relationship Management (PRM) and channel marketing automation solutions, announced a strategic partnership with Channel Force, a pioneer in structured partner performance systems. Together, the two companies are redefining how partner ecosystems drive revenue, introducing a new model that transforms traditional PRMs from cost centers into Partner Revenue Operating Systems.
Traditional PRMs have long focused on managing partners—tracking activities, hosting content, and providing training—but have often failed to deliver measurable sales impact. This partnership bridges that gap by combining Mindmatrix’s PRM technology with Channel Force’s Structured Performance Partnering™ methodology, ensuring that partner engagement directly translates into predictable, attributable revenue.
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“Our collaboration with Channel Force represents a fundamental shift in how organizations think about partner management and channel sales,” said Vaughn Mordecai, CRO of Mindmatrix. “Together, we’re moving beyond enablement and into performance—helping companies turn their partner programs into scalable, revenue-driving engines.”
The joint offering focuses on activating “active sellers”—partner salespeople executing joint sales strategies and contributing directly to pipeline growth. Using Channel Force’s MP3 Model (Methodology, Planning, Production & Performance Intelligence), Mindmatrix customers gain structured visibility into partner performance, real-time execution intelligence, and the ability to plan and measure revenue at the seller level.
“Channel Force was built on the idea that partner performance should be predictable and scalable,” said Craig Booth, Founder of Channel Force. “Mindmatrix shares that vision. Together, we’re equipping channel leaders with the tools, data, and processes to turn potential into performance.”
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Through this partnership, organizations can:
- Double partner-sourced revenue while cutting program costs in half
- Move from passive partner enablement to active seller execution
- Gain full visibility into partner pipeline activity and performance
- Shorten time-to-revenue by as much as 60%
The integration of Mindmatrix’s technology and Channel Force’s structured performance methodology creates a unified framework for planning, producing, and measuring partner-driven sales success—making partner programs and channel sales as accountable and efficient as direct sales operations.
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Source – PR Newswire
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