As enterprises rethink how they manage communications in an increasingly hybrid world, partner ecosystems are becoming a critical lever for innovation, scale, and customer trust. Mitel has taken a significant step in this direction with the launch of an enhanced Global Partner Program, a move designed to help partners capture growing demand for integrated hybrid communications while strengthening long term customer value across the MarTech and enterprise communications landscape.
Mitel, a global leader in business communications, announced the updated program as part of its broader strategy to deliver a more consistent and rewarding partner experience worldwide. Built to support more than 6,000 partners globally, the enhanced initiative recognizes partner momentum, rewards advanced expertise, and aligns incentives with the outcomes that matter most to customers navigating hybrid communications environments.
The Mitel Global Partner Program introduces a harmonized global structure that brings clarity and consistency to how partners engage with the company. Progressive benefits, performance based incentives, and a new recognition and marketing promotion framework are central to the update. The program also expands recognition for partners investing in specialization across key verticals and emerging technologies such as artificial intelligence, helping them stand out in competitive markets.
Marketing Technology Insights: Kevel Appoints Jaclyn Nix as COO To Accelerate Retail Media Growth
The announcement reflects shifting customer priorities. Organizations are increasingly seeking cloud flexibility while maintaining resilience, security, sovereignty, and control over new technologies like AI. These requirements are prompting businesses to reassess how they manage continuity and collaboration across distributed workforces and customer touchpoints, opening new opportunities for channel partners to guide modernization efforts with confidence.
“More than 68% of businesses have used their current communication systems for over seven years, 60% will refresh those solutions within the next three years, and 92% of modernising organisations are choosing hybrid approaches,” said Eric Hanson, Chief Marketing Officer, Mitel. “Mitel’s enhanced Global Partner Program is designed to capitalize on these emerging trends in the market, strengthening the way we succeed together. It is shaped by partner and customer feedback, focusing on long term customer value, clear program expectations, meaningful rewards, and support that fosters long term success. This next phase streamlines engagement and reinforces partner profitability.”
Marketing Technology Insights: Boostr and Passendo Partner To Streamline Email Ad Management for Publishers
A core element of the Mitel Global Partner Program is a simplified, unified framework built around measurable outcomes. A modern points based model recognizes partner contributions across revenue, specialization, training, and customer success. Additional enhancements include higher discounts, expanded earning potential through a simplified global discount structure, and new customer retention incentives designed to drive renewals and sustainable recurring revenue.
The program also extends global recognition for partner specialization, previously limited to North America. Mitel will now highlight partner excellence across industries such as healthcare, hospitality, finance, public sector, contact center, enterprise, and AI, helping specialized partners gain greater visibility and customer confidence worldwide.
“The market is entering one of the biggest refresh cycles in a decade, as organisations prepare to replace their communications systems and shift to integrated hybrid and multi cloud solutions,” said Zeus Kerravala, Principal Analyst, ZK Research. “Mitel’s new Global Partner Program arrives at exactly the right time. By unifying the framework globally and aligning to market opportunities, Mitel is creating a partner ecosystem built to thrive in the next phase of UC growth.”
Looking ahead to 2026, the enhanced Mitel Global Partner Program positions partners for clearer growth paths, stronger competitiveness, and long term success. By aligning partner incentives with customer outcomes and market demand, Mitel is reinforcing its commitment to shared success in the evolving hybrid communications era.
Marketing Technology Insights: GeoGen.io Launches Enterprise API to Scale Generative Engine Optimization
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
