mktg.ai, the Creative Intelligence System that helps marketers unify, analyze, and act on creative performance, has announced the appointment of advertising veteran Jon Bond as an Advisor, further strengthening its world-class advisory board. Bond, renowned for his pioneering work in agency and media innovation, brings decades of experience challenging industry norms and building transformative models, supporting mktg.ai’s mission to bring transparency and efficiency to modern marketing.
“I’m thrilled to join mktg.ai’s Advisory Board at a moment when the industry is searching for smarter ways to measure, manage and balance creative and performance as marketing becomes more complex,” said Jon Bond. “Throughout my career, I’ve seen how powerful ideas drive business growth, but too often marketers are guessing at what works. mktg.ai changes that by making creative performance transparent, measurable, and actionable in real time. The role of AI is to make marketers more efficient and effective, and mktg.ai does both.”
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Bond co-founded Kirshenbaum & Bond, which grew to $1 billion in billings and introduced innovations like guerrilla marketing, pop-up retail, and early digital media. He later served as CEO of Big Fuel, acquired by Publicis, and as Chairman of White Ops, where his leadership in combating ad fraud helped reshape industry standards; White Ops is now valued at $1.5 billion. Bond also co-created Forbes’ “50 Most Influential CMOs” list, serves on the board of Inuvo (NYSE), and has been nominated for the 2025 Advertising Hall of Fame.
Kevin Wassong, CEO and Founder of mktg.ai, praised the addition, stating, “Jon has consistently been ahead of the curve, whether in launching one of the first digital media agencies, pioneering guerrilla marketing, or leading the fight against ad fraud. We’re honored that he sees the value in what the mktg.ai team has built and to have his perspective guiding our growth. His track record of building new models and moving the industry forward makes him a perfect fit for our mission at mktg.ai.”
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Bond joins a distinguished Advisory Board that includes Peter Naylor, Damien Atkins, Liv Marit Brahin, Brad Berens, Brian Wieser, and Evan Greenberg. Together, these advisors offer mktg.ai strategic guidance across marketing, media, technology, law, and finance, helping shape the company’s product vision, go-to-market strategy, and long-term growth. With this expanded advisory expertise, mktg.ai is positioned to provide global brands with actionable insights, measurable creative performance, and AI-driven marketing efficiency.
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