As connected television continues to gain momentum as a performance driven advertising channel, companies across the MarTech and advertising ecosystem are investing in leadership and partnerships to capture the growing opportunity. MNTN performance TV strategy is gaining new executive leadership as the company seeks to scale its platform and strengthen relationships with advertisers and content publishers.
MNTN, the technology platform focused on bringing performance marketing capabilities to connected television, announced two additions to its executive leadership team. Garland Hill has joined the company as its first Chief Revenue Officer, while Peter Blacker has been appointed Global Head of Premium Content. The appointments come as the company looks to accelerate the growth of connected television advertising and expand partnerships across the streaming and media landscape.
Connected television has rapidly become one of the fastest growing advertising channels, as marketers shift budgets toward measurable media environments that combine the reach of television with the targeting capabilities of digital platforms. MNTN performance TV solutions aim to help advertisers track and optimize campaigns on streaming platforms using performance marketing metrics such as conversions and return on ad spend.
The company said the new leadership hires will play a central role in expanding revenue opportunities and strengthening relationships with premium content providers. Garland Hill will oversee revenue generating initiatives and lead customer expansion efforts across MNTN’s advertising platform.
Hill joins the company after serving as Head of Growth Business at TikTok, where he helped build and scale the platform’s mid market advertising division. During his time there, the division grew from its initial launch to more than one billion dollars in revenue while expanding TikTok’s performance advertising capabilities globally. Before joining TikTok, Hill also held enterprise customer leadership roles at Facebook, now known as Meta.
Peter Blacker joins MNTN following a two decade career at NBCUniversal, where he most recently served as Head of Streaming and Data Products. In his new role, he will focus on expanding partnerships with premium content publishers and strengthening access to high value television inventory across streaming platforms.
During his time at NBCUniversal, Blacker played a key role in the monetization of premium content and helped shape the company’s streaming advertising strategy. His experience includes work across major initiatives such as Telemundo programming, coverage of the FIFA World Cup, and the launch of the Peacock streaming platform.
“Garland and Peter are proven leaders who know how to build and scale transformative businesses,” said Mark Douglas, CEO of MNTN. “Connected TV is the most significant shift in advertising in decades, and we’re assembling the leadership to define what comes next. We’ve already brought a new generation of advertisers to television – now we’re accelerating that momentum and unlocking even greater performance at scale.”
The executive appointments arrive as MNTN continues to expand access to premium television inventory, including live sports programming, breaking news coverage, and major cultural events. By opening these high value advertising environments to small and mid sized businesses, the company aims to broaden access to connected television advertising while improving measurable campaign performance.
As connected television continues to reshape the advertising landscape, the expansion of the MNTN performance TV leadership team signals the company’s intention to strengthen its role in delivering scalable, results driven advertising solutions across the evolving streaming ecosystem.
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