The investment, led by Goldman Sachs Alternatives and A91 Partners, will strengthen MoEngage’s leadership position in North America and EMEA as global demand for next-generation AI-powered marketing technology continues to grow.
AI-powered customer engagement platform MoEngage has secured $100 million in a new funding round led by Goldman Sachs Alternatives and A91 Partners, underscoring the growing global demand for next-generation marketing technology. The new capital will accelerate MoEngage’s product innovation, drive global expansion, and strengthen the company’s leadership position in North America, Europe, the Middle East, and Africa (EMEA) as worldwide demand for next-generation AI-powered marketing technology grows.
The company helps brands automate and personalize digital experiences across the web, mobile devices, social media, email, and messaging channels . With this funding round, the company has now raised over $250 million in total funding, making it one of the leading providers in the field of AI-powered customer engagement.
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The new funds will be used to expand the flagship Merlin AI Suite product line. These intelligent tools were specifically designed for marketing and product teams to make data-driven decisions, automate campaign management, and increase customer conversion rates.
“Our global momentum and leadership position in Asia demonstrate that brands are moving away from traditional marketing clouds,” said Raviteja Dodda, CEO and co-founder of MoEngage . “More than 300 companies worldwide have chosen MoEngage because of its AI-powered agility and ease of use. This investment will drive our next phase of growth in North America and EMEA.”
The company has over 1,350 global brands as customers, including SoundCloud, McAfee, Domino’s, Deutsche Telekom and Travelodge, and reaches over two billion consumers every month.
“MoEngage has been a great partner on our growth journey,” said Hope Barrett, Senior Director of Martech at SoundCloud . “Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-powered insights to accelerate product launches, which has strengthened customer engagement within our paying user base.”
Rajat Sood, Managing Director at Goldman Sachs Alternatives , commented: “Our investment in MoEngage demonstrates Goldman Sachs’ commitment to supporting leading technology platforms that leverage AI to serve businesses worldwide. We look forward to helping the company accelerate its growth, expand into new markets, and deliver sustainable value to its clients by leveraging our global network, expertise, and capital.”
Kaushik Anand, Partner at A91 Partners , added: “We have gotten to know the MoEngage team over the past six years and have been impressed by their ability to continuously innovate and expand their product offerings. We are excited to support MoEngage in growing its global customer base by providing marketing and product teams with cutting-edge technology to help them build and nurture customer relationships.”
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Strong momentum in Great Britain and Europe
The United Kingdom and European markets have become a key growth market for MoEngage. As economies accelerate their digital transformation plans , demand for AI-powered customer data and interaction platforms is increasing across all regions.
The company currently employs approximately 800 people across its 15 global offices. To deepen its market presence, MoEngage plans a significant expansion of its workforce , particularly in North America and Europe , by growing its customer success, support, sales, and marketing teams. Furthermore, the company intends to develop additional AI capabilities and recruit more talent to support these efforts.
MoEngage has actively expanded its presence in key European markets and collaborates with leading companies in the retail, e-commerce, financial services, and telecommunications sectors. We help these companies unify and access structured customer data in real time and deliver personalized, omnichannel marketing experiences. We aim to empower businesses in the region to leverage AI to strengthen customer engagement and loyalty in the increasingly competitive digital landscape of the UK and Europe .
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Source – PR Newswire
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