As brands look for more trusted and privacy safe ways to reach Hispanic and bicultural audiences, premium publisher partnerships are becoming increasingly important across the MarTech ecosystem. Against this backdrop, Mundial Media has announced an exclusive U.S. publisher partnership with Grupo Reforma, one of the most respected media organizations in Mexico and Latin America. The agreement positions Mundial Media as Grupo Reforma’s sole U.S. digital advertising representative, expanding access to high quality Spanish language journalism for U.S. advertisers.
Under the partnership, Grupo Reforma’s premium digital inventory will be represented exclusively by Mundial Media in the United States. This allows advertisers to reach Spanish language and bicultural audiences at scale within trusted, brand safe editorial environments. The collaboration brings Grupo Reforma’s journalism into Mundial Media’s curated premium publisher ecosystem, which is designed to prioritize transparency, contextual relevance, and editorial integrity.
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Grupo Reforma’s portfolio includes nationally recognized titles such as Reforma in Mexico City, El Norte in Monterrey, and Mural in Guadalajara. These publications attract strong engagement among U.S. Hispanic audiences seeking credible news and analysis. Through Mundial Media’s platform, advertisers can connect with these audiences in environments that align content context with brand objectives, without relying on identity based targeting.
“Grupo Reforma has long been committed to independence, credibility, and journalistic rigor,” said Javier Andrade, Deputy Director of Digital Media at Grupo Reforma. “This partnership with Mundial Media reflects a shared focus on quality and thoughtful audience engagement, while allowing our journalism to reach U.S. advertisers in a manner consistent with our editorial standards.”
Mundial Media emphasized that cultural understanding is central to the partnership. “Grupo Reforma represents a benchmark for trusted journalism in Mexico,” said Tony Gonzalez, CEO and Co-Founder of Mundial Media. “By partnering exclusively, we’re enabling brands to engage audiences in premium environments that are informed by real cultural context rather than inferred identity signals.”
The agreement addresses growing advertiser demand for privacy first approaches to audience engagement. As privacy regulations tighten and third party cookies continue to disappear, brands are seeking alternatives to traditional identity based targeting. Mundial Media’s model focuses on contextual intelligence, offering a way to reach Hispanic and bicultural audiences without compromising privacy or brand safety.
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“Advertisers today want more than reach. They are looking for clarity, control, and confidence in where their messages appear,” said Alex Haluska, VP of Business Development at Mundial Media. “Grupo Reforma offers an exceptional editorial environment. Our role is to ensure brands can access that quality through privacy safe, contextually intelligent activation.”
The partnership is supported by Mundial Media’s proprietary Cadmus AI technology, which analyzes millions of pages daily to classify real time cultural context across news, sports, entertainment, and lifestyle content. By leveraging billions of contextual signals rather than cookies or device identifiers, Cadmus AI enables page level and moment level targeting that aligns ads with content and audience mindset.
Advertisers working with Mundial Media can activate campaigns across display, video, high impact, and custom formats within Grupo Reforma’s digital properties. For the industry, the Mundial Media Grupo Reforma partnership highlights how contextual intelligence and premium journalism are becoming central to reaching multicultural audiences in a privacy conscious advertising landscape.
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