Netcore Cloud, a global leader in AI-powered customer engagement, has introduced a compelling new report titled “Blueprint to Drive Exponential Festive Ecommerce Sales,” revealing how top ecommerce brands are achieving 40-60% growth in Gross Merchandise Value (GMV) during festive seasons by shifting from generic discount strategies to AI-driven personalization and highly targeted, experience-focused campaigns. Leading companies like Amazon, Myntra, Tanishq, Cadbury India, and Plum have successfully harnessed this approach to significantly outpace traditional marketing methods.
The report emphasizes four crucial metrics for achieving this remarkable growth: GMV during the festival window, sales uplift relative to pre-festival levels, average order value (AOV) during campaign bursts, and conversion rates. Successful brands employ sophisticated omnichannel campaigns that engage consumers with personalized messaging and product recommendations tailored to individual preferences, ensuring relevance at every interaction point.
Marketing Technology Insights: Contentstack Announces Agent OS To Power Adaptive Experiences in the Context Economy
Key findings highlight that AI-powered abandoned cart recovery solutions boost conversions by 15-30%, while personalized product recommendations can reduce cart abandonment rates by up to 35% by accelerating shoppers’ path to purchase. Additionally, the advent of Agentic AI technology enables precise campaign timing, resulting in click-through rate increases as high as 80%, 27% more product additions to carts, and a fivefold rise in repeat purchases.
Marketing Technology Insights: eGain Appoints Marketing Veteran John Copeland as Vice President of Marketing
Nishant Arora, SVP of Marketing at Netcore Cloud, explains that festive campaigns are not spontaneous marketing bursts but rather carefully engineered systems focused on the right performance metrics and designed to engage customers at optimal moments. Kalpit Jain, Group CEO of Netcore Cloud, adds that consumers today favor relevance and convenience over blanket discounting, and the brands that succeed are those leveraging technology to create personalized shopping experiences that feel custom tailored for every individual shopper.
Overall, the report offers ecommerce brands a strategic playbook to move beyond traditional promotional tactics and embrace AI-led personalization that drives sustainable growth and strengthens customer engagement during critical shopping periods.
Marketing Technology Insights: Clear Channel Outdoor Holdings To Unveil Growth-Focused Strategy at Investor Day
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
