Leadership changes across marketing technology often signal how companies are preparing for the next phase of industry transformation. NextRoll Names Vibhor Kapoor Chief Executive Officer as the company positions itself to navigate structural shifts in digital advertising while continuing to expand into emerging growth channels. NextRoll announced that Kapoor will step into the chief executive role effective Feb. 1, 2026, succeeding Roli Saxena, who will move into the roles of executive chair of the board and chief strategy officer.
The transition comes at a time when the digital advertising market is undergoing both pressure and expansion. While traditional display advertising faces increased competition and margin challenges, marketers are reallocating budgets toward connected TV, digital out of home, and AI powered marketing solutions. NextRoll said the leadership shift reflects a deliberate focus on operational execution across its core business, while maintaining investment in capabilities needed to support future growth.
“As our industry evolves, we need relentless operational focus alongside clear, sustained investment in the future,” said Roli Saxena, chief executive officer and incoming executive chair and chief strategy officer. “This transition allows us to do both. Vibhor is a proven operator with deep knowledge of our business, and I’m excited to support him as CEO while focusing my energy on NextRoll’s long term innovation and growth strategy.”
Kapoor has spent the past four years in senior leadership roles at NextRoll, most recently as chief business officer. During his tenure, he has overseen product management, marketing, partnerships, and revenue strategy. He also played a central role in bringing together NextRoll advertising and account based marketing capabilities under the AdRoll brand, helping evolve the platform into a privacy focused, full funnel solution designed for modern marketers.
Before joining NextRoll, Kapoor held senior marketing and go to market leadership positions at Adobe, Box, and Microsoft. With nearly three decades of experience, his background spans enterprise marketing, platform growth, and scaling businesses through periods of change.
“NextRoll is clear on where we win and what it takes to execute,” said Vibhor Kapoor, chief business officer and incoming chief executive officer at NextRoll. “I’ve seen this business from every angle, and my job as CEO is to turn that clarity into consistent performance, stronger customer outcomes and a business that scales with discipline.”
As chief executive officer, Kapoor will oversee company operations and lead the executive leadership team. He will work closely with Saxena and the board to align near term execution with longer range priorities, ensuring continuity as the company adapts to evolving advertiser demands.
As NextRoll Names Vibhor Kapoor Chief Executive Officer, the move underscores how marketing technology companies are balancing operational rigor with strategic reinvention. With advertising budgets shifting toward measurable, privacy aware channels, NextRoll leadership transition highlights its intent to compete effectively today while building the foundation for sustained growth in the next phase of digital marketing.
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