Nubitel has entered into a strategic partnership with Truecaller in a move that aims to transform how businesses communicate with their customers in Malaysia. As a country where consumer expectations continue to rise around clarity, safety, and credibility in communications, this collaboration is positioned to play a major role in shaping the future of trusted customer engagement.
Nubitel is recognized as a major player in Malaysia for cloud based communication solutions. Through this partnership, it becomes the first authorized partner of Truecaller in the Malaysian market. This status gives Nubitel the ability to offer Truecaller’s advanced communication technology to enterprises that want to strengthen customer trust while improving the overall customer experience. The alliance promises to give businesses a more secure and recognizable presence whenever they reach out to customers and provides new ways to close the trust gap that often exists in digital contact channels.
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One of the core features introduced through this collaboration is the Verified Business Caller ID. Instead of unknown or suspicious numbers, customers will now see the brand name, logo, category, and verified badge during incoming calls. This added visibility helps businesses reinforce their identity and assures customers that the call is genuine. The goal is to reduce unanswered calls and create a better first impression from the moment a phone rings.
Beyond verification, the partnership also brings Truecaller’s Customer Experience Solution to the Malaysian business ecosystem. Features such as Call Reason Display allow companies to tell customers why they are calling even before the call is answered, which can increase the chances of meaningful engagement. Rich Media Caller ID offers the possibility of including visuals such as videos alongside the caller identity to create a more dynamic experience. Call Back Requests support greater convenience for customers by letting them choose when they want to respond. Actionable Analytics equips enterprises with real time performance insights so they can continuously refine their communication strategies.
Priyam Bose, Global Head, GTM and Developer Products at Truecaller, commented on the partnership by stating, “Partnering with Nubitel marks an exciting step in extending our Customer Experience Solution to Malaysian businesses. In an era where every customer touchpoint counts, we’re enabling brands to turn ordinary communication experiences into moments of trust and connection.”
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Tommy Ng, CEO of Nubitel, added, “As Malaysia’s leading provider of cloud communication solutions, Nubitel is proud to collaborate with Truecaller to redefine how enterprises connect with their customers. Through this partnership, we’re bringing the Truecaller Customer Experience Solution to businesses across Malaysia — empowering them to build trust, enhance transparency, and strengthen customer engagement. This partnership reinforces our commitment to helping organizations build stronger relationships and achieve measurable results through every interaction.”
With Nubitel’s local experience and Truecaller’s globally trusted technology coming together, the collaboration aims to elevate communication standards and support more reliable business interactions across Malaysia and the wider Southeast Asia region.
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