NuORDER by Lightspeed Extends Nordstrom Partnership for Data-Driven Wholesale

NuORDER by Lightspeed is deepening its collaboration with Nordstrom as the retailer makes a stronger push into data driven wholesale operations and modernized buying strategies. The company, known for its global commerce platform that connects brands and retailers, confirmed that Nordstrom will expand its use of NuORDER technology across its internal systems to streamline product planning, enhance merchandising accuracy, and deliver more personalized shopping experiences to customers.

The strengthened partnership builds on years of integration between the two organizations and is designed to improve the flow of product information at scale. NuORDER creates a centralized and detailed product catalog that includes categories, sizing information, photos, and other key attributes submitted by brands. By relying on this unified source of truth, Nordstrom can speed up purchasing workflows and eliminate time consuming manual work that often slows down decision making.

NuORDER currently collects more than 50 pieces of product information for each item, and this volume is expected to grow significantly as Nordstrom invests in artificial intelligence to accelerate how merchandise moves from suppliers to shoppers. The enhanced data will support advanced forecasting models, smarter product recommendations, and more relevant customer personalization initiatives throughout the buyer journey.

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Danielle Fairfield, VP and Head of Retail at NuORDER by Lightspeed, explained the complexity retailers face when sourcing product information at such a large scale and how the platform helps overcome that burden. “Collecting comprehensive product data from thousands of brands is time intensive, costly, and requires extensive collaboration,” said Fairfield. “NuORDER makes the process simpler so retailers can make faster, smarter decisions that protect margin and improve customer experience. In the next generation of our partnership, the data we provide will be richer, more complete, and broader in scope, making it even more useful across Nordstrom’s business.”

Nordstrom sees this data evolution as essential to preparing for a future where automation and AI guide decisions at every step of the merchandising process. Chris Akrimi, General Manager at NuORDER by Lightspeed, emphasized that access to accurate and deep product information is critical for emerging retail technologies to deliver their full potential. He stated, “Artificial intelligence is transforming the way retailers operate and creating new avenues for growth, but only if they have access to the right data. Unlocking data powers critical capabilities like personalized product recommendations, seamless commerce, responsive support, and faster product availability, all of which will define retail success as AI and emerging technologies continue to reshape the industry.”

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As Nordstrom sharpens its focus on efficiency and customer relevance, NuORDER will become even more embedded in the retailer’s digital backbone. The expanded collaboration is positioned to strengthen Nordstrom’s role as a leader in adopting innovative wholesale solutions that help brands and customers connect in a more modern and informed manner.