As advertisers across Europe, the Middle East and Africa navigate increasing complexity in the programmatic ecosystem, OpenX is reinforcing its regional leadership with a senior appointment aimed at deepening buyer relationships and accelerating growth.
OpenX Technologies, Inc. has named Natalie Fisher-Brown as Regional Vice President, EMEA Buyer Development. In this role, she will lead, develop and manage the company’s buy-side sales and account management organizations across EMEA, with a mandate to strengthen key strategic markets and drive long term growth for partners.
Fisher-Brown will oversee the development of senior level relationships with agencies and brands throughout the region. She is expected to work closely with both established and emerging partners to build strategic collaborations that promote responsible innovation and sustainable growth. The appointment follows recent hires in France and Germany, signaling OpenX’s continued investment in expanding its footprint as it evolves the role of the supply side platform to better meet buyer needs.
Across EMEA, advertisers and agencies are contending with fragmented supply paths, heightened expectations around transparency and quality, and mounting sustainability pressures. By strengthening regional leadership, OpenX aims to deepen direct partnerships, elevate supply quality standards and invest in infrastructure designed to support future ready advertising environments. The company views EMEA as a central engine of innovation and long term growth within its global strategy.
Joseph Worswick, VP, Buyer Development EMEA and APAC at OpenX, said, “Natalie is an exceptional leader with a deep understanding of buyer decision-making and agency dynamics. As we continue to scale across the region, Natalie’s leadership will be instrumental in strengthening our position and reinforcing OpenX’s role as a trusted and innovative advertising partner.”
Fisher-Brown brings more than two decades of experience across media, advertising and adtech. She has held senior leadership positions at Criteo, Yahoo and Verizon, where she built and scaled commercial teams across Europe. Most recently, she served as Global Head of Sales at WeTransfer, leading global commercial strategy and strengthening agency and brand partnerships to position the platform as a destination for creative advertising.
“I’m incredibly excited to join OpenX at such a pivotal moment for our industry,” said Natalie Fisher-Brown, RVP, EMEA Buyer Development at OpenX. “This role brings together a purpose-led business, real growth at scale, and the opportunity to help shape an industry built on quality, trust, and sustainability. I’m looking forward to working closely with our teams and partners across EMEA to create strategic value for our partners.”
With the addition of Fisher-Brown, OpenX is positioning itself to address evolving buyer expectations around accountability, sustainability and performance in programmatic advertising. The move underscores the company’s commitment to strengthening its EMEA presence and building deeper, more strategic partnerships in a rapidly changing digital advertising landscape.
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