As publishers navigate mounting pressure from zero-click search, AI-driven discovery, and shifting monetization dynamics, supply-side platforms are being pushed to invest more deeply in infrastructure and strategic partnerships. OpenX is responding to this moment by expanding its publisher development leadership and reinforcing its commitment to fair, sustainable value exchange across the digital advertising ecosystem.
OpenX Technologies, a leading omnichannel supply-side platform, announced the addition of two senior leaders to its Publisher Development organization. Akhil Savani has joined the company as Vice President of Publisher Development, while Rebecca Bonell has been promoted to Regional Vice President of Publisher Development for the Americas. Together, they will guide the next phase of publisher growth at OpenX, focusing on innovation, monetization, and long-term partnership value.
The move comes as publishers confront structural changes in how audiences discover and consume content. The rise of large language models, zero-click search experiences, and AI-powered assistants is altering traffic patterns and challenging traditional revenue models. OpenX said its continued investment in experienced leadership and global supply infrastructure is intended to help publishers adapt to these shifts while unlocking incremental monetization opportunities across channels.
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In his new role, Savani will oversee publisher business development and account management across the Americas. Working closely with Bonell, he will focus on expanding high-quality, direct publisher supply across formats including connected TV, video, display, native, digital out-of-home, and audio. A key priority will be strengthening OpenX’s CTV capabilities, supporting publishers with differentiated demand and deeper partnerships with content owners, OEMs, and virtual multichannel video programming distributors.
“Publishers today need more than just better monetization from an SSP — they need strategic partners who can help them navigate complexity, unlock new revenue, and do it in a way that is easy to implement,” said Tyler Romasco, Executive Vice President of Demand Platforms at OpenX. “Akhil and Rebecca have exactly the kind of leadership and expertise our partners need to succeed across formats, channels, and regions.”
Savani brings more than 20 years of experience in digital media and adtech. He most recently spent nine years at The Trade Desk, where he led global inventory partnerships and operational teams. His experience across both buy-side and sell-side environments gives him insight into how publishers can better value their inventory, data, and audiences amid ongoing changes related to privacy and AI-driven decisioning.
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“I’ve partnered with OpenX for years and have always admired the company’s principled approach to transparency and quality,” said Akhil Savani, Vice President of Publisher Development at OpenX. “I’m excited to join during such an exciting time of growth and to help scale new strategic partnerships across high-growth environments such as CTV and mobile.”
Bonell, a nearly decade-long OpenX veteran, will lead Publisher Business Development across the Americas, focusing on onboarding new supply and deepening relationships with the company’s most strategic publisher partners. Her expanded remit reflects OpenX’s emphasis on trust, autonomy, and insight-driven collaboration.
“At OpenX, quality, trust, and autonomy truly matter,” said Rebecca Bonell, Regional Vice President of Publisher Development, The Americas at OpenX. “We focus on building meaningful publisher partnerships rather than chasing volume at all costs.”
By expanding its publisher development leadership, OpenX is signaling a long-term investment in supply-side innovation. As AI reshapes discovery and monetization models, the company aims to help publishers clearly articulate the value of their supply, strengthen data strategies, and compete more effectively in an increasingly complex global advertising market.
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