Optimizely has announced that its AI agent orchestration platform, Optimizely Opal, is now available through Gemini Enterprise from Google Cloud, marking a major advancement for enterprise marketing teams seeking intelligent automation. Gemini Enterprise serves as Google Cloud’s new environment where teams can securely discover, build, and deploy AI agents in a unified location. By integrating Opal, marketers can now analyze and act on unified customer data to create more targeted and impactful Marketing campaigns at scale.
The integration addresses two persistent challenges faced by marketers: fragmented customer data and the difficulty of achieving personalization at scale. Gemini Enterprise can connect to a wide range of enterprise systems, bringing disparate information into a single ecosystem. Opal then uses advanced reasoning capabilities powered by Google’s Gemini models to analyze this data and recommend or even execute tailored campaign actions.
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This partnership also leverages Agent2Agent capabilities, giving marketing teams access to a library of integrated tools designed to plan and run automated campaigns seamlessly. These agents can communicate and collaborate, making complex workflows more efficient and adaptive. “We’re entering an era where marketing teams need more than just individual AI tools they need orchestrated intelligence that can adapt, learn, and execute across their entire workflow,” said Jessica Dannemann, Chief Partner Officer at Optimizely. “By bringing Opal to the Google Cloud Marketplace, we’re making it easier than ever for businesses to access the AI-powered marketing capabilities they need to create exceptional customer experiences.”
Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud, emphasized the value this brings to enterprise users. “Bringing Optimizely’s agent to Google Cloud provides customers with powerful new tools to advance their digital transformation goals,” he said. “We’re excited to expand our work with Optimizely and see how customers use the Opal agent technology to innovate and help marketers break down data silos.”
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A core feature of the integration is Agent2Agent interoperability, which allows AI systems to work together in real time without manual intervention. This creates opportunities for agents to collaborate continuously, conducting research, analyzing trends, and supporting creative development. The host-agnostic architecture makes this solution adaptable, regardless of where agents are built or deployed.
Building on Opal’s initial availability in the Google Cloud Marketplace, this deeper integration strengthens the partnership between Optimizely and Google Cloud. With Artificial Intelligence driven reasoning at its core, the solution enables marketing teams to automate complex workflows and deliver smarter, more personalized campaigns faster than ever before.
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