OUTFRONT Media, one of the largest and most influential out of home media companies in the United States, has expanded its executive leadership team with two strategic appointments that signal a bold vision for the future of IRL marketing. The company announced that industry veteran Stacy Minero will join as Chief Marketing and Experience Officer, while Abhi Vyas becomes Vice President of Performance Marketing. The appointments were introduced by CEO Nick Brien as OUTFRONT accelerates its mission to transform how brands connect with people through real world experiences.
Brien said the additions reflect the company’s commitment to elevating creativity, technology enablement, and data centric performance across the out of home landscape. “Stacy brings deep expertise in brand building and cross platform storytelling to the team, along with a sharp understanding of how media, marketing, and technology intersect to shape modern brands,” Brien stated. “Her unique background will accelerate OUTFRONT’s leadership in IRL marketing and strengthen how we help brands show up in culture, connect with communities, and create the kinds of real world moments that matter.”
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Minero joins with a distinguished background at the intersection of marketing innovation, creative strategy, and the creator economy. During her time at Epic Games, she helped define global marketing strategy for Unreal Engine, leading high profile initiatives that demonstrated the platform’s influence across entertainment, live events, and commercial design. Prior to that, she held key leadership roles at Twitter where she launched Twitter ArtHouse, a creator driven business unit focused on elevating breakthrough brand campaigns. Her work contributed to significant growth in the company’s advertising business by positioning the platform as a destination for video led conversation and cultural expression. Minero also held earlier roles at Mindshare and Mediavest guiding cross channel campaigns for American Express, Coca Cola, Procter and Gamble, and Hershey, blending television, digital, social, and experiential activations to build culturally resonant brand moments.
Joining Minero in the leadership expansion is Abhi Vyas, a digital marketing leader who most recently served at Verizon where he applied advanced AI powered personalization and data intelligence to drive measurable growth and customer engagement. Brien described Vyas as a catalyst for future innovation. “Abhi’s passion for AI driven innovation and his ability to use technology, data, and storytelling to demonstrate the value of IRL marketing with OUTFRONT make him an exceptional addition to the OUTFRONT team,” he said. “His proven success in driving high quality lead generation and measurable business impact will elevate OUTFRONT’s performance marketing efforts and help fuel deeper brand connections for the company.”
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OUTFRONT continues to demonstrate the creative possibilities of out of home experiences. Recent campaigns include a collaboration with Google DeepMind that transformed New York City subway stations into an AI powered art gallery titled Imagine If and a striking billboard activation in Los Angeles for Steph Curry’s book Shot Ready which aligned to the path of the moon to generate social conversation. The company is also preparing for major cultural events in the coming years including the Super Bowl and the World Cup, moments expected to showcase the growing power of real world brand expression.
As OUTFRONT continues to build momentum, the appointments of Minero and Vyas reflect a pivotal investment in creativity and performance driven intelligence. Their combined expertise positions the company to redefine how organizations bring brand meaning into the physical world. The next phase of IRL marketing promises to blend culture, technology, and human connection in ways that reshape the future of out of home media.
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