Papirfly Group Appoints Luke Oubridge as CEO To Accelerate Its Next Growth Phase

Papirfly Group, a leader in Digital Asset Management and Templated Content Creation SaaS solutions, announced the appointment of Luke Oubridge as Chief Executive Officer.

Luke is a seasoned CEO and executive leader with a strong track record of scaling SaaS and MarTech businesses. He brings deep expertise in MarTech, AI, and customer-centric growth strategies that will support Papirfly’s continued expansion.

“We are excited to welcome Luke as our new CEO,” said Niklas Savander, Chairman of Papirfly Group. “Luke has built an impressive track record accelerating growth, driving innovation, and keeping customers at the center of everything he does. He is the right leader to guide Papirfly into its next phase and further strengthen our position in Digital Asset Management and Templated Content Creation.”

Papirfly also extends its sincere thanks to outgoing CEO Walter Leicher for his leadership and impact. During his tenure, Papirfly successfully integrated the acquisitions of Keepeek, Brandpad, and Adgistics, and completed the migration to a unified product suite—creating a strong foundation for the company’s next growth chapter.

“I’m excited to join Papirfly and work with the team to deliver innovative, AI-driven solutions that create real customer value,” said Luke Oubridge. “Papirfly has an outstanding customer base of enterprise and mid-market brands. Together with the board, executive team, and the entire Papirfly employee base, I look forward to leading the company through its next phase of growth.”

Papirfly’s Market Position in the MarTech Ecosystem

Papirfly Group operates at the intersection of Digital Asset Management (DAM) and templated content creation, two critical pillars of the modern MarTech stack. As enterprises scale omnichannel marketing and distributed teams, the need for brand governance, speed-to-market, and content consistency has become mission-critical.

With a unified platform built through strategic acquisitions, Papirfly enables global brands to centralize brand assets, empower local teams with brand-safe templates, and streamline content production without sacrificing control. This positions the company strongly within the enterprise and mid-market MarTech segment, where buyers are increasingly consolidating tools to improve efficiency, reduce costs, and enable AI-driven workflows.

As AI adoption accelerates across marketing operations, platforms like Papirfly are becoming foundational systems of record for brand and content execution.

Why CEO Appointments Matter in the MarTech Space

Leadership changes in MarTech companies often signal strategic transformation rather than routine succession. As the industry matures, CEOs are expected to navigate:

• Platform consolidation and post-acquisition integration

• AI-driven product innovation and automation

• Increasing buyer scrutiny around ROI and stack complexity

• Global expansion and enterprise-grade scalability

Appointing a CEO with deep SaaS and MarTech experience reflects a company’s intent to move beyond growth through acquisition toward sustainable, customer-led expansion. For customers and partners, such appointments provide insight into future product direction, investment priorities, and long-term platform vision.

MarTech Insights Top Voice Interview Program

As leadership changes continue to shape the future of the MarTech industry, Marketing Technology Insights actively highlights executive perspectives driving innovation and growth through its Top Voice Interview Program.

The program features in-depth interviews with CEOs, CMOs, founders, and senior MarTech leaders, offering insights into strategic priorities such as AI adoption, go-to-market execution, platform consolidation, and customer-centric transformation. These interviews provide the MarTech community with firsthand perspectives on how industry leaders are navigating evolving buyer expectations and technology shifts.

The Top Voice Interview Program serves as a platform for executives to share thought leadership, company vision, and real-world experiences, while enabling brands to build credibility, visibility, and authority within the global MarTech ecosystem. It is designed for decision-makers seeking practical insights into how technology, leadership, and strategy intersect to drive measurable business outcomes.

FAQs

1. Who has been appointed as the new CEO of Papirfly Group?

Luke Oubridge has been appointed as the new Chief Executive Officer.

2. What experience does Luke Oubridge bring to Papirfly Group?

He is a seasoned CEO with a strong track record of scaling SaaS and MarTech businesses, with expertise in AI and customer-centric growth.

3. Why was Luke Oubridge chosen to lead Papirfly’s next growth phase?

According to Chairman Niklas Savander, Luke has proven success in accelerating growth, driving innovation, and maintaining a strong customer focus.

4. What were the key achievements under outgoing CEO Walter Leicher?

Papirfly integrated the acquisitions of Keepeek, Brandpad, and Adgistics, and completed its migration to a unified product suite.

5. What is Luke Oubridge’s vision for Papirfly Group?

He aims to deliver innovative, AI-driven solutions that create real customer value while leading the company through its next phase of growth.