PebblePost, a leading company in performance marketing known for its Programmatic Direct Mail and Connected TV (CTV) capabilities, has announced the appointment of Will Harrington as Chief Revenue Officer. Harrington’s addition to the leadership team marks a strategic move by PebblePost to accelerate its growth in performance marketing and expand its influence within the evolving CTV landscape.
Harrington arrives with a robust background in advertising technology, having held senior roles at prominent firms such as Criteo, Vayner3, and MiQ Digital. His career is distinguished by successfully scaling commercial teams, nurturing enduring client relationships, and crafting growth strategies that enhance performance across both agency and direct brand contexts.
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This appointment is part of a broader effort by PebblePost to bolster its leadership ranks as it enters a new phase of expansion. Over the past eighteen months, the company has welcomed several key executives specializing in digital and CTV advertising, including Amit Nigam as Senior Vice President and Head of Product, and Ryan Horn as Senior Vice President and Head of Marketing. These moves highlight PebblePost’s intent to diversify and deepen its offerings within the broader performance marketing ecosystem.
Jacob Ross, CEO of PebblePost, expressed enthusiasm about Harrington joining the company during a critical period. He noted that marketers today face mounting pressures to deliver genuine, measurable results while navigating the complexities of advertising technology. Ross emphasized PebblePost’s pioneering role in modernizing direct mail as a competitive performance channel alongside search and social media. With its recent entry into CTV, PebblePost aims to bring similar innovation to television advertising. Ross looks forward to collaborating with Harrington to amplify the company’s impact in the marketplace.
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PebblePost’s latest offering, Performance CTV, leverages the power of its Performance Marketing Engine to reach consumers ready to make decisions in nearly all streaming households across the United States. This approach has produced impressive results, including an average of 23 times incremental return on ad spend (ROAS) and a 36 percent increase in conversion rates.
Will Harrington highlighted his excitement about joining PebblePost, citing the company’s blend of advanced technology, rich data, and clear vision as key drivers of future growth. He pointed out that PebblePost’s ability to merge the precision and accountability of digital advertising with the engaging experience of TV positions it to lead the next generation of performance marketing, delivering reliable outcomes that marketers can confidently trust.
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