Perion Network Ltd., a global advertising technology leader, has introduced a new Performance CTV solution as part of its Perion One unified platform. This latest addition is aimed at helping advertisers capture a growing share of the rapidly expanding Connected TV market, a sector projected to surpass $36 billion in U.S. ad spend by 2026.
The company’s new offering is designed for marketers who want more than brand visibility from their CTV campaigns. By integrating data‑driven targeting with creative-rich ad formats and premium streaming inventory, Perion says it can transform television from a top‑of‑funnel awareness medium into a fully measurable, results‑oriented channel. Advertisers will now be able to run campaigns across leading services such as Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV while benefiting from real-time attribution and insights.
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For years, traditional TV and even Connected TV were seen primarily as tools for brand exposure. But as digital ad technology advances, marketers increasingly demand direct links between media spending and tangible performance metrics such as conversions, customer acquisition, and Return on Ad Spend (ROAS). Perion’s Performance CTV seeks to answer that demand through a combination of premium inventory access, AI-powered creative optimization, multi-touch attribution, and continuous performance tracking.
Industry forecasts underscore the potential. The Connected TV segment is among the fastest‑growing in digital advertising, with a compound annual growth rate of 15.6% expected between 2024 and 2028. Driving that acceleration is the rise of ad-supported streaming models, improved targeting capabilities, and a stronger push toward full-funnel campaign measurement.
Tal Jacobson, Perion’s CEO, described the launch as a significant leap in the evolution of the company’s platform. “”Performance CTV is a key innovation in the Perion One Platform, delivering the precision of performance marketing to Connected TV. By making CTV accountable for real, tangible outcomes beyond impressions, we are unlocking new addressable budgets, aiming to expand our market share and strengthen our position in high-growth video channels,” he said.
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Perion One, introduced earlier this year, consolidates the company’s technology assets into a single integrated system that serves brands, agencies, and retailers seeking to navigate an increasingly complex advertising landscape. With capabilities including advanced audience targeting, dynamic creative optimization, and granular, transparent reporting, the platform is designed to provide continuous campaign refinement.
By marrying high-quality streaming inventory with measurable performance outcomes, Perion is positioning itself to win over performance-driven advertisers and secure a stronger foothold in the surging Connected TV marketplace.
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