Primis, the leading video discovery platform, has achieved Open Measurement SDK Web Video Integration Validation Compliance from the IAB Tech Lab for the third consecutive year, reaffirming its commitment to transparency, measurement accuracy, and ad quality across digital video environments. The latest certification was finalized on October 20, 2025.
The recognition confirms that the Primis video player adheres to the industry’s most rigorous standards for accurate viewability and impression measurement, ensuring that publishers, advertisers, and technology partners can rely on trusted data to improve performance and accountability. The IAB Tech Lab’s validation process is considered one of the most advanced and credible in the advertising ecosystem, designed to strengthen measurement consistency and confidence across the programmatic supply chain.
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“Earning IAB Tech Lab certification for the third consecutive year reinforces our mission to deliver technology that supports a safer and more transparent digital ecosystem,” said Omer Chetrit, Head of Product at Primis. “Trust and accountability have always been at the heart of how we build our products and partnerships, and this achievement reflects that dedication.”
The certification affirms that the Primis video player fully aligns with Open Measurement best practices, enabling standardized, reliable measurement tools to reduce fragmentation and improve transparency in online video advertising. With increasing demand for verifiable metrics and stronger ad quality controls, Primis’ achievement highlights its continued leadership in delivering measurable and trusted video ad experiences.
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Primis also emphasized its ongoing commitment to elevating industry standards through its Push for More initiative, which focuses on building a cleaner, more transparent and high-performing ad tech ecosystem for publishers and advertisers worldwide. By maintaining third-party validation for three consecutive years, the company reinforces its reputation as a trusted partner in the rapidly evolving video advertising market.
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