Protected by Mediaocean has announced a strategic partnership with the Internet Watch Foundation (IWF) to enhance safety in digital advertising by integrating the IWF’s continually updated datasets into its verification platform. This integration enables the proactive identification and prevention of ad placements adjacent to criminal content, particularly that which threatens children’s online safety. For brands and agencies, this partnership means faster campaign activation, improved reporting capabilities, and reduced non-working media costs, ensuring that advertising investments are directed exclusively toward high-quality, brand-safe environments.
Asaf Greiner, General Manager of Protected by Mediaocean, emphasized that verification should do more than protect it should empower. He noted that embedding IWF’s data into Protected’s platform helps operationalize safety without compromising campaign performance or integrity, aligning closely with client goals.
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The Internet Watch Foundation, a globally recognized nonprofit dedicated to combating child sexual abuse material (CSAM) online, brings its rigorous, accredited intelligence to this collaboration, making its data actionable within Protected’s verification suite. Derek Ray-Hill, Interim CEO of IWF, expressed pride in partnering with Protected by Mediaocean to extend the impact of their mission, highlighting the importance of responsible advertising practices in protecting children online. He said this alliance demonstrates how technology providers can lead with integrity and make it easier for brands to contribute to safer digital spaces.
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Protected by Mediaocean is distinguished by its unified, tagless architecture that integrates seamlessly with strategic partners while delivering actionable insights and a stack-native, positive design. This IWF partnership builds upon its existing integrations, including native connections with Mediaocean’s media management platform Prisma and omnichannel ad serving and creative platform Innovid. Together, these innovations advance a future-ready verification approach where safety measures simultaneously enhance protection and campaign effectiveness.
This collaboration sets a new standard for brand safety in the digital advertising ecosystem by combining sophisticated verification technology with leading nonprofit intelligence to create safer, smarter ad environments.
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