Proxima, a data intelligence platform that specializes in precision marketing, announced that they are leveraging Microsoft Curate for Commerce to enable advertisers to target their social-first, first-party ecommerce transaction-based audiences across Microsoft Monetize supply. These audience deals will be offered exclusively via Microsoft Advertising and can be activated via advertisers’ DSP of choice.
Proxima’s data intelligence analyzes aggregated first-party ecommerce activity and category-level shopping behaviors across the social commerce landscape. With signals spanning 73M+ shoppers, 300M+ purchases, and $30B+ in transaction volume, Proxima provides marketers with actionable context and insights into where demand is trending and how to engage likely buyers across Microsoft Advertising’s owned and operated and partner supply.
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With activation on Microsoft Curate for Commerce, marketers gain access to:
- Privacy-forward audience segments informed by deterministic commerce signals
- Improved efficiency through superior targeting, creative delivery, and optimized placement
- Incremental campaign performance powered by transactional data from real shopping outcomes
Because marketers can activate in their DSP of choice, they can integrate this buy into their existing workflows, driving operational efficiency.
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“Marketers want verified, deterministic purchase signals they can actually act on. Making Proxima available on Microsoft Curate for Commerce gives performance teams a direct line to high-intent audiences rooted in real transactions that deliver efficiency at scale,” said Alex Song, Founder & CEO of Proxima. “Our focus is on delivering deterministic, actionable commerce intelligence while ensuring partner and consumer trust remain at the center.”
“We’re committed to helping advertisers connect with relevant audiences in ways that respect people’s privacy and deliver personalized shopping experiences. Proxima’s SKU-level purchase-based segments give our customers another option to reach likely buyers and improve campaign outcomes,” said Betty Chung, Head of Curation, Retail Media at Microsoft Advertising.
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Source – Businesswire
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