Thumzup Media Corporation, an innovator in AdTech and crypto-driven marketing solutions, has secured official API access to TikTok, marking a major expansion of its social media capabilities. This full-feature integration enables advertisers on Thumzup’s platform to reach TikTok’s highly engaged user base seamlessly, offering new avenues for authentic, trust-driven advertising campaigns. By connecting brands with real users who share genuine product endorsements, Thumzup aims to enhance organic reach and engagement, positioning itself as a transformative player in the digital advertising landscape.
With this integration, brands can launch campaigns in real time, targeting specific geographic and demographic audiences while leveraging the unique, high-velocity nature of TikTok content. Users are incentivized to share authentic recommendations, creating a distinctive model of social commerce that emphasizes credibility and measurable marketing outcomes.
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“TikTok is one of the most premier media properties for brands looking to gain exposure online,” said Robert Steele, CEO of Thumzup. “It propels Thumzup into the forefront of social commerce, giving our advertisers extraordinary access to a global, vibrant community of creators and consumers. We are now further equipped to redefine how authentic customer advocacy translates into measurable marketing success.”
Steele also noted the significance of recent developments in the U.S., highlighting the White House announcement on September 20, 2025, which confirmed TikTok’s continued availability in the country. With U.S. operations now largely owned by a consortium of American investors, including Oracle, Silver Lake, Andreessen Horowitz, and other longtime backers of ByteDance, TikTok’s future in the U.S. market is seen as secure. “This is a positive development for Thumzup, advertisers, and consumers alike,” Steele added.
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Thumzup’s platform also extends beyond TikTok, allowing brands to reward users with direct cash incentives for creating authentic, branded content on other major social channels, including X and Instagram. The company officially received TikTok API access on July 29, 2025, enabling it to further enhance the reach and impact of its digital advertising solutions.
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