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Truelink Capital announced that it has completed a significant investment in Channel Factory, a leading adtech company specializing in brand suitability, contextual targeting, and media optimization solutions for digital advertising. Financial terms were not disclosed. Founded in 2014 by Tony…
Combined company unleashes new funding to fuel explosive growth in real estate and new strategic markets Adx. Inc. (“Adx”) and Collabra Technology, Inc. (“Collabra”), with lead investor group Doxxa, announced that they’ve signed a definitive agreement for Adx to acquire…
Native advertising – much like advertorials in print magazines – are digital ad campaigns that look, read, and feel like the editorial content it is placed next to. Native ads fit seamlessly into the website (or app) context, providing an…
AdTech Holding proudly announces that its flagship project PropellerAds, a global leader in performance-driven advertising solutions, has completed the ISO 27001:2022 re-certification audit conducted by the Cyprus Certification Organization. This certification further emphasizes PropellerAds’ unwavering dedication to global best practices…
Soundwave Digital is pleased to announce the hire of Chris Martin as Executive Vice President, doubling down on the company’s dedication to driving innovation in the AdTech and digital media sectors. With a distinguished AdTech career spanning over a decade,…
New partnership unlocks advanced tools, early access to Meta traffic, and expert support to drive business growth for clients worldwide Mobvista announces that XMP, its cross-channel intelligent media buying platform, and AdsPolar, its e-commerce advertising automation tool, have officially earned the Meta…
This investment will accelerate the growth of emerging advertising technology companies and startups specializing in performance measurement and AI solutions FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe’s Real-Time Customer Data Platform…
dunnhumby, the global leader in customer data science, has introduced a new innovative offering within its retail media ecosystem, partnering with Osmos, a specialist in advanced ad-serving technology on the dunnhumby Retail Media Platform. This integration comes at a pivotal…
The partnership enhances HAWK DSP’s capabilities, enabling omnichannel activations and offering access to smartclip’s premium global inventory. HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group’s adtech development…
Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its…
Today’s MarTech Top Voice: Songue PR’s Co-founder and CEO Natalee Gibson. We are excited to have our latest Martech guest, Natalee Gibson, Co-founder and CEO at Songue PR. In this discussion, Natalee dives into the current state of PR in…
MadTech, a product, and data-focused consultancy, announced significant advancements to its MadConnect platform, which is transforming platform-to-platform connectivity across the AdTech and MarTech ecosystems. With a deep focus on audience activation, MadConnect enables companies to unlock high-impact advertising and marketing…
The Ultimate Guide for Field Teams to Strengthen Franchisee Success, Maximize Local Advertising Impact, and Scale with Confidence Tiger Pistol, the most advanced local advertising platform, announced the release of its latest playbook, Empowering Franchise Success: How Local AdTech Transforms…
Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set…
Hannah to power up team with focus on product mix Adaptive streaming technology company SeenThis has appointed experienced adtech professional Hannah O’Neill as VP Sales, EMEA. Meanwhile, former UK GM Nick Titmus has moved to a new role as VP…
The landscape of education is evolving rapidly, and Edtech startups are at the forefront of this transformation. In this comprehensive guide, we delve into the future of Edtech in India, exploring how small coaching businesses can transition into thriving Edtech…
