As video advertising continues to dominate digital media strategies, adtech providers are focusing on improving performance, monetization efficiency, and fraud protection for publishers and advertisers
As advertisers demand greater transparency and accountability from digital advertising platforms, Commerce Media Tech has announced a new partnership with IPinfo aimed at improving data
FreeWheel, a global technology platform powering the streaming advertising ecosystem, has appointed Don Amboyer as General Manager of Strata, its media management software business. The
As publishers navigate mounting pressure from zero-click search, AI-driven discovery, and shifting monetization dynamics, supply-side platforms are being pushed to invest more deeply in infrastructure
A new collaboration between Elcano, Raptive, and Index Exchange is reshaping how premium creator audiences are activated across programmatic channels, including Connected TV. The companies
Attain, the most trusted and comprehensive source of live permissioned purchase data helping brands connect media to real sales outcomes, announced an expanded integration with
Scowtt, an AI-powered advertising optimization platform, has raised $12 million in Series A funding led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors
AdPlayer.Pro extends its ad format portfolio with the upgraded variation of interstitial video. AdPlayer.Pro, a global provider of SaaS video ad technologies, has broadened its
A major milestone in advertising accountability and financial transparency has been reached in the performance marketing ecosystem as Vaudit Surpasses 1 Billion Dollars in Digital
Inuvo, Inc., a leading provider of artificial intelligence AdTech solutions, announced the launch of Ranger, an advanced quality assurance and compliance feature within its Campsight
Marketing is moving fast. AI is getting smarter. Customer expectations are rising every day. If you’re a marketer, technologist, or agency leader, you already feel
Creative Realities, Inc., a leading provider of digital signage, media and AdTech solutions, announced that it has hired Tamra Koshewa as its new Chief Financial
Ogury is entering a pivotal new chapter in persona based digital advertising with the appointment of Nicolas Bidon as its new Chief Executive Officer, a
Today’s MarTech Top Voice: AdRoll, Chief Business Officer, Vibhor Kapoor. For the latest edition of our MarTech Top Voice Interview Series, we sit down with
Inuvo has introduced a major upgrade to its IntentKey Platform, unveiling a new capability called IntentPath that reshapes how marketers interpret and activate audience intent.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
GoWit, the leading AdTech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors
Creative Realities, Inc., a leading provider of digital signage, media and AdTech solutions, announced that it has hired Dan McAllister as Chief Revenue Officer (“CRO”)
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