SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed to improve return on ad spend
SearchKings, a leading digital marketing partner to service-based businesses, introduced SearchKings TV (SKTV), a new TV advertising solution that democratizes TV advertising for small and mid-sized businesses. SKTV is fully integrated with the Universal Ads API, enabling SearchKings advertisers to manage Universal Ads campaigns directly from the SearchKings platform. With this launch, SearchKings’ 5,000+ home service-based clients have direct access to hyper-local, premium TV advertising to reach new customers, generate high-quality leads, and grow revenue. Advertisers can also see in the SearchKings app how the TV ads are performing right alongside other campaign metrics and paid media strategies, such as search, and optimize accordingly.
“Success is clear with our clients: do we make the phone ring at your business?” said Darryl Margaux, CEO and Co-Founder of SearchKings. “With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”
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SearchKings is breaking down the barriers service professionals face to advertise on TV with the help of Comcast’s Universal Ads API. Key features include:
- Integrated Measurement: View TV advertising performance data alongside search metrics directly within the SearchKings app. This gives busy business owners one view of their multi-channel marketing campaign, enabling easy campaign adjustments based on performance.
- Geo-Targeted TV Ads: Amplify search advertising performance with TV advertising that can be delivered with zip code level precision along with interest-based targeting, reaching the right audience at the right time. This enables precise targeting to specific service areas by using Comcast’s first-party, privacy-compliant data from 30 million households.
- Managed Creative and Production: Develop high-quality TV commercials created quickly for businesses, without the time or cost typically associated with commercial production.
“SKTV is one of the first examples of how our Universal Ads API is unlocking a whole new ecosystem of TV ad buying solutions,” said Michael Duchin, Head of Ad Partnerships, Universal Ads. “By building on top of the Universal Ads API, developers can now build almost any imaginable TV ad buying solution. What normally would have taken years and millions of dollars to build, can now happen in weeks and at no cost to developers with these new APIs.”
With no initial production cost and an ability to quickly geo-target by individual zip codes, SKTV trials have been successfully enabled for a number of customers.
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“We’ve been using SKTV for a few months now, seeing great results with sales trending higher year over year with average cost per lead is down 22%,” said Jesse Murphy, owner of Air Clinic, an air conditioning and heating service provider. “Having the option to focus on specific markets with a limited budget opened up a new channel for us — one that used to be available only to the big guys. And the fact that we could air a professionally produced TV commercial without any production costs made it even easier to say yes.”
Additionally, Hi-Tech Plumbing & Air, a regional plumbing company, is seeing an impressive change in its performance, resulting in more efficient spend with lower costs and higher consistent leads. For instance: cost per lead decreased by 45 percent, lead volume grew by 47 percent, and organic calls increased 100 percent, all year over year, proving TV buying as a mainstay.
Through Universal Ads, SKTV has access to a wide and diverse range of content from more than 15 major publishers, including: A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo.
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Source – Businesswire
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