Amazon Ads and Roku Announce Partnership
June 16, 2025
New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Amazon Ads and Roku, Inc. announced a new integration that gives advertisers
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Tag: TV advertising
Roku and Dentsu Reveal Key Insights for Shoppable TV Advertising Success
June 12, 2025
Roku, Inc., the #1 TV streaming platform in the U.S.*, and Dentsu are revealing new findings from a study looking at how consumers engage with
Adwave Officially Launches, Revolutionizing TV Advertising
May 19, 2025
Adwave, the groundbreaking AI-driven advertising platform, has officially exited private beta and is now available to the general public. By combining advanced AI technology and
DISH Media Unveils AdvantEdge a Game-Changer Data Driven TV Advertising
May 12, 2025
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary
Comcast’s Universal Ads Expands to Even More Top Publishers
April 30, 2025
Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads Universal Ads, which enables brands of any size to seamlessly
AdGood and LG Ad Solutions Partner to Empower Nonprofits With CTV Advertising
April 29, 2025
LG Ad Solutions and AdGood have announced a strategic partnership to make premium Connected TV (CTV) advertising more accessible to nonprofits. By leveraging unsold streaming
Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative
April 17, 2025
TV agency Marketing Architects and product development incubator Misfits & Machines build generative AI tools for TV creative production that’s faster, smarter and more scalable.
OpenAP Unveils Open Identity, Solution That Enables Consistency of Audience Identity
April 15, 2025
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party
Kinetiq and DAIVID Partner to Transform TV Advertising Measurement
March 28, 2025
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the AI-powered platform unifying global media
Continuum Sees 30 Percent Growth in TV Impressions Despite Challenges
March 17, 2025
Innovative Platform Efficiencies and Exchange Model Adoption Drive Success Despite Linear TV Viewership Declines Continuum, the TV advertising platform transforming how brands and networks connect
LG Ad Solutions Shoppable TV Report Highlights Consumer Trends
March 12, 2025
Insights from LG Ad Solutions reveal new ways consumers are embracing shoppable TV, redefining the connected TV advertising experience and generating innovative opportunities for brands
Universal Ads and Ramp Partner for Intuitive TV Advertising
March 11, 2025
Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save businesses time and
Vibe Revolutionizes TV Advertising for SMBs with New AI-Powered Products
November 7, 2024
Vibe announced the launch of its latest AI-driven suite of products designed to empower small and medium-sized businesses (SMBs) to fully leverage the power of Streaming TV
C Squared Social Selects MNTN as Exclusive Performance TV Provider
October 15, 2024
The Collaboration Leverages Industry Leading Platform to Boost Client CTV Campaigns C Squared Social, a technology-driven digital advertising agency specializing in performance marketing, is proud
VideoAmp Announces Next Phase of Outcome Measurement Capabilities
September 25, 2024
The Company directly integrates client data sets into VALID to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and
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