New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, launched AdvantEdge™ a next-gen, holistic advertising solution unifying how brands reach their audiences…
Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across the premium video category, announced a new round of…
LG Ad Solutions and AdGood have announced a strategic partnership to make premium Connected TV (CTV) advertising more accessible to nonprofits. By leveraging unsold streaming inventory, the collaboration opens the door for mission-driven organizations to reach audiences on the biggest…
TV agency Marketing Architects and product development incubator Misfits & Machines build generative AI tools for TV creative production that’s faster, smarter and more scalable. TV advertising agency Marketing Architects announces groundbreaking advancements in generative AI for creative production. The agency worked…
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and accuracy of audiences in streaming and cross-platform campaigns to make…
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, announced a strategic partnership with DAIVID, a pioneer in using AI…
Innovative Platform Efficiencies and Exchange Model Adoption Drive Success Despite Linear TV Viewership Declines Continuum, the TV advertising platform transforming how brands and networks connect with audiences, achieved a 30% increase in impression delivery in 2024—a remarkable achievement given the…
Insights from LG Ad Solutions reveal new ways consumers are embracing shoppable TV, redefining the connected TV advertising experience and generating innovative opportunities for brands to drive results LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen…
Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save businesses time and money, announced UA’s first-of-its-kind partnership giving Ramp’s 30,000+ customers access to premium advertising inventory through…
Vibe announced the launch of its latest AI-driven suite of products designed to empower small and medium-sized businesses (SMBs) to fully leverage the power of Streaming TV advertising. These new tools — Vibe IQ2, Vibe AI Assistant, Vibe Studio, and Vibe Connect…
The Collaboration Leverages Industry Leading Platform to Boost Client CTV Campaigns C Squared Social, a technology-driven digital advertising agency specializing in performance marketing, is proud to announce their exclusive partnership with MNTN, the industry-leading Performance TV advertising platform that drives…
The Company directly integrates client data sets into VALID to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to…
