TrueDialog has introduced a new solution aimed at transforming how organizations evaluate their SMS marketing and communication strategies. The company announced the launch of the SMS Grader, the first free online tool created to analyze and score how effectively businesses use SMS for customer engagement. This tool gives marketing, sales, operations, and service teams instant visibility into the performance, compliance, and quality of their text messaging efforts.
By completing a quick online assessment, users receive a personalized report that outlines areas for improvement, identifies compliance gaps, and highlights opportunities to increase engagement and optimize return on investment. The tool also functions as an educational resource, giving businesses practical recommendations on how to strengthen their messaging strategies.
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“Email has long had tools like HubSpot’s Marketing Grader to help teams understand their digital maturity, but despite being one of the most powerful engagement channels, SMS has lacked that kind of visibility,” said Amanda McGuckin Hager, Chief Marketing Officer & Chief Revenue Officer at TrueDialog. “The SMS Grader finally changes that. In just minutes, businesses can see exactly how their SMS channel stacks up and where they can improve. Many times, there are simple improvements that can have a meaningful impact.”
The launch comes at a time when SMS remains one of the fastest-growing communication channels, with open rates exceeding 95 percent and response rates approaching 45 percent. Despite these strong metrics, many organizations have not yet fully tapped into the channel’s potential. The SMS Grader gives them a structured way to benchmark their maturity across critical areas such as frequency, timing, and response optimization. It also evaluates compliance with opt-in and opt-out regulations and reviews how well SMS campaigns align with customer relationship management and marketing automation platforms.
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Once the evaluation is complete, businesses receive a tailored report outlining their current performance and practical steps they can take to enhance their SMS campaigns. The tool helps teams at any stage, whether they are just beginning to adopt SMS or managing complex campaigns, by showing how their strategy compares to industry standards, where improvements can boost response rates, and how better integration with existing CRM systems can strengthen engagement efforts.
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