PubMatic Expands Commercial Leadership To Drive Buy Side Growth

As demand accelerates for AI driven advertising across premium video and omnichannel media, PubMatic is strengthening its commercial leadership to capture the next phase of growth. PubMatic announced a significant expansion of its commercial leadership team, reinforcing its focus on buy side innovation and publisher growth as advertisers increase investment in connected TV, mobile app, and omnichannel environments.

The expansion is anchored by the appointments of Joseph Dressler as Senior Vice President of Advertiser Solutions for Brands and Bill McLaughlin as Senior Vice President of Advertiser Solutions for Agencies. Both executives will report into Kyle Dozeman, Chief Revenue Officer for the Americas, who leads PubMatic North American commercial organization.

“This is an inflection moment for PubMatic’s commercial organization,” said Dozeman. “Advertisers, agencies, and premium publishers are moving faster than ever toward AI-powered performance and omnichannel execution. We are building the leadership team required to meet that demand, with deep expertise across brands, agencies, CTV, mobile app, and premium digital media.”

PubMatic said the leadership expansion will support growing adoption of its AgenticOS advertising operating system and its Agentic Accelerator Program, which are designed to bring agent led buying, optimization, and execution into live production across premium inventory. These capabilities aim to help advertisers simplify execution while improving performance across the digital supply chain.

The company buy side momentum is being driven by increased demand for direct access to premium video environments. PubMatic now partners with more than ninety percent of the world top streaming platforms, while direct supply path optimization relationships account for over half of total platform activity.

Dressler brings more than fifteen years of programmatic experience from companies including LiveIntent, Quotient, and Adform. In his new role, he will lead PubMatic brand direct strategy, working with advertisers to unlock scalable performance across connected TV, mobile app, and omnichannel channels.

“Brands want outcomes, not complexity,” said Dressler. “PubMatic is building the future of media execution. One that’s faster, more transparent and ultimately drives more working media which leads to better outcomes.”

McLaughlin joins PubMatic from TripleLift, where he led connected TV sales and worked closely with agencies on premium video innovation. An agency veteran with nearly three decades of experience, he has previously held senior roles at NBCUniversal, Hulu, and Disney. At PubMatic, McLaughlin will oversee global agency partnerships, helping agencies modernize buying models and adopt AI native workflows.

“Agencies are under pressure to move faster and prove performance at every stage of the funnel,” McLaughlin said. “PubMatic’s focus on premium supply, omnichannel scale, and agentic execution is exactly where buying is headed.”

PubMatic has also expanded its broader buy side and publisher facing teams, adding leaders with experience from Amazon, Condé Nast, Zeta Global, TripleLift, DeepIntent, Tubi, and Procter and Gamble. These hires are focused on scaling publisher partnerships and helping advertisers move from strategy to results using PubMatic Activate platform and AgenticOS.

As PubMatic expands its commercial leadership, the move highlights how the company is positioning itself at the center of AI driven media buying, aligning brand demand, agency execution, and premium publisher supply to drive measurable growth across the evolving digital advertising landscape.