Quad/Graphics, Inc., a marketing experience company known for solving complex marketing challenges, has announced its selection as the agency of record (AOR) for Scandinavian Designs, a national retailer specializing in modern home furnishings. This partnership reflects Scandinavian Designs’ strategic choice to unify its creative, media strategy, planning, and execution under one agency. They chose Quad for its integrated marketing solutions, dedication to data transparency, and strong track record of success with retail brands.
In this collaboration, Quad will assist Scandinavian Designs in expanding its e-commerce presence while revitalizing the furniture shopping experience through the reintroduction of its catalog. With Scandinavian Designs operating stores in over 50 U.S. markets, Quad’s role will focus on creating a seamless brand experience that connects consumers across various channels whether shopping at home, online, or in physical stores.
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Mark Gehler, Chief Administrative Officer at Scandinavian Designs, emphasized the importance of the partnership, seeing it as a reflection of Quad’s holistic marketing strategy. He expressed enthusiasm for working with a partner capable of modernizing the furniture shopping journey while building Scandinavian Designs’ recognition as a household name through bold, customer-centric marketing efforts.
Quad’s agencies, Betty and Rise, will handle the creative and media components of the work. Betty will lead strategic creative direction and content production, while Rise will manage omnichannel media and advanced analytics. Additionally, Quad will resume printing Scandinavian Designs’ catalog a marketing tool previously discontinued to help consumers reimagine how they shop for furniture. Leveraging Quad’s proprietary data technology, the company will target the brand’s ideal markets nationwide, enabling Scandinavian Designs to connect with new customers and drive measurable business growth.
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Kevin Bridgewater, Senior Vice President of Strategic Retail Solutions at Quad, characterized this as a pivotal phase for Scandinavian Designs. He noted that the brand is rapidly scaling, creating omnichannel purchasing pathways through its physical stores, at-home services, and e-commerce platform, while also exploring new markets to broaden its national footprint. Bridgewater emphasized that Quad’s integrated service offerings are specifically designed to support such brand expansion and innovation.
Supporting this integrated approach, recent research by The Harris Poll and Quad found that consumers especially Gen Z and Millennials value brands that blend digital and physical shopping experiences rather than replace one with the other. The study showed that 78% of younger shoppers appreciate digital touchpoints enhancing their physical shopping, and 65% of all shoppers look forward to receiving catalogs from their favorite brands, underscoring the relevance of Scandinavian Designs’ catalog revival. This partnership highlights a commitment to creating a modern, connected shopping experience tailored to evolving consumer preferences.
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