Qualified, a leader in agentic marketing technology, has introduced Piper for Demandbase, an integration that enables Demandbase customers to deploy Piper the company’s top-performing AI sales development representative to autonomously convert high-value target accounts into qualified pipeline. This partnership marks a significant step toward uniting account-based marketing and agentic automation, giving businesses a faster, more intelligent way to activate and nurture their most important prospects.
Through the integration, Piper acts as an AI-powered SDR “superagent,” engaging potential buyers directly through critical touchpoints such as a company’s website and email inbox. The result is a seamless, always-on digital front line that accelerates engagement and sales readiness. Many joint customers, including Epson America, Braze, SentinelOne, Bloomreach, and Crunchbase, are already using Piper for Demandbase to strengthen their account-based marketing efforts and significantly boost revenue potential.
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“We’re creating almost twice as many qualified opportunities this year, and Piper is a huge part of that success,” said Denisa Halandova, Marketing Operations Lead at Bloomreach.
“Piper is amazing on the front lines. Now our reps can focus on visitors from high-priority accounts,” added Hannah Jordan, Director of Digital Marketing at Demandbase.
Piper integrates deeply with Demandbase insights to deliver truly personalized experiences. When a visitor from a target account arrives on a website, Piper pairs Demandbase’s intelligence with contextual behavioral data to start one-on-one conversations that convert interest into opportunity. The AI agent can also evaluate buying-stage indicators and account-level criteria to deliver the most relevant marketing content, such as demos or product overviews, ensuring each interaction moves the buyer further down the funnel.
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Beyond working with known target accounts, Piper can discover and qualify new prospects by using Demandbase data to assess whether they match a customer’s ideal buyer profile. When qualification criteria are met, Piper can quickly schedule meetings, handing warm opportunities directly to sales. The integration further enables consistent omnichannel campaign execution when a target account clicks through an ad, Piper can instantly recognize the buyer and greet them with relevant offers or personalized messaging on the website.
To keep teams aligned, Piper communicates with account owners through Slack, providing real-time updates on engagement, account activity, and next-best actions. This cross-functional coordination bridges marketing and sales, creating one continuous, intelligent pipeline engine.
By combining Demandbase’s data-rich targeting with Qualified’s agentic automation, Piper for Demandbase helps enterprises unlock the full performance potential of their account-based programs, achieving stronger engagement, more qualified opportunities, and faster revenue growth.
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