MGID has strengthened its leadership ranks with the appointment of Rabia Gündogan as Head of Sales for the DACH region, covering Germany, Austria, and Switzerland. Rabia joins MGID with a wealth of experience in digital advertising, having honed her expertise in performance, contextual, and native advertising through foundational roles at companies like Teads, Outbrain, and most recently Seedtag, where she served as Sales Director. Her arrival at MGID reflects the company’s commitment to significant growth in customer acquisition and revenue within the DACH region by strategically developing and maintaining agency and client relationships.
Swen Büttner, Managing Director Germany at MGID, emphasized the strategic importance of Rabia’s appointment, highlighting her deep knowledge of designing and optimizing sales funnels within the intricate digital advertising ecosystem. Her proven entrepreneurial drive and industry insight are expected to be pivotal in expanding MGID’s footprint and strengthening its presence in the competitive DACH market. Büttner expressed confidence that Rabia’s expertise will enable MGID to deliver greater value to its partners and clients in this key European region.
Marketing Technology Insights: Domo and Altis Partner on Marketing AI Agents To Help Drive Strategic Impact
Rabia Gündogan herself articulated a clear mission for her new role to foster sustainable growth, drive greater success, and enhance customer satisfaction. She underscored the integral role of AI-powered optimization in MGID’s product suite, which forms a robust basis for advancing MGID’s advertising operations in Germany, Austria, and Switzerland. By combining collective expertise, market knowledge, and innovative spirit, Rabia aims to create measurable value and establish new industry standards for excellence in digital advertising.
Her appointment follows a period of intensive AI-driven enhancements to MGID’s technology platform in the first half of 2025, including the introduction of “CPA Tune” and “CTR Guard.” CPA Tune employs machine learning to self-optimize performance and increase conversion rates for native advertising campaigns, while CTR Guard actively monitors campaigns for ad fatigue, ensuring the delivery of fresh and effective creative assets. These advancements position MGID at the forefront of leveraging AI technology to improve campaign efficiency and effectiveness, setting the stage for Rabia to lead growth efforts using cutting-edge tools.
Marketing Technology Insights: ABCS Insights Named Preferred Measurement Partner of Screenverse To Advance OOH Attribution
MGID, headquartered in Santa Monica, is known globally for its AI-driven native advertising solutions that focus on performance and user experience. The platform reaches over 1 billion unique visitors monthly, delivering brand-safe ad placements across various formats including native, display, and video. MGID’s dedication to continuous product innovation and its global expansion efforts have resulted in sustained double-digit year-over-year growth, reinforcing its commitment to sustainable and profitable market development.
Marketing Technology Insights: PixVerse Launches AI Video Model V5 With Free Access Week
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
