As publishers and advertisers adapt to a rapidly changing identity landscape, partnerships that improve addressability and revenue performance are becoming essential. Raptive Partners with Intent IQ marks a strategic move to strengthen publisher monetization while expanding advertiser reach across both identifier rich and constrained environments, addressing a core challenge in modern programmatic advertising.
Intent IQ announced a new partnership with Raptive to deploy Intent IQ Bid Enhancement across Raptive publisher network. Through the integration, Raptive will enhance bid performance and yield across environments where traditional identifiers are available, such as cookie based browsers, as well as environments where identifiers are limited, including mobile operating systems and other inventory without persistent IDs.
The collaboration is designed to help publishers capture more value from their audiences while enabling advertisers to reach high value consumers more effectively at scale. Intent IQ Bid Enhancement strengthens identity signals used in programmatic bidding, improving competitiveness and yield while supporting durable monetization strategies as identity continues to evolve as a critical asset in digital advertising.
“This partnership with Raptive represents a powerful step forward in helping publishers unlock the full value of their audiences in a privacy-first world,” said Roy Shkedi, Chairman of Intent IQ. “By combining Raptive’s high-quality publisher ecosystem and recognized leadership in advancing industry standards with Intent IQ’s identity resolution technology, we’re unlocking stronger demand, better monetization, and measurable outcomes for both publishers and advertisers.”
Raptive said the integration aligns with its mission to support creators and publishers with tools that improve revenue while preparing for ongoing changes in privacy and addressability. By operating effectively across a mixed identity ecosystem, Bid Enhancement is designed to deliver consistent performance even as browser policies, platform rules, and consumer expectations continue to shift.
From the advertiser perspective, the partnership improves access to audiences that have become harder to reach through traditional targeting methods. Stronger identity accuracy helps advertisers compete more effectively in auctions and reach relevant users at scale without relying on deprecated signals.
“Intent IQ’s technology leadership and identity resolution solutions bring a differentiated approach to identity and signal enrichment that aligns perfectly with our mission to help creators and publishers thrive in a rapidly evolving ecosystem,” said Paul Bannister, Chief Strategy Officer at Raptive. “Together, we’re giving advertisers better ways to reach valuable audiences at scale while empowering publishers with improved yield, transparency, and future-proof monetization.”
Intent IQ Bid Enhancement is built with global compliance in mind and supports markets in the United States and internationally, including regions governed by GDPR. By aligning with industry standards and regulatory requirements, the partnership aims to deliver performance gains while respecting consumer consent and privacy obligations.
As identity challenges continue to reshape programmatic advertising, Raptive Partners with Intent IQ highlights how collaboration between identity technology providers and publisher platforms can help stabilize monetization and extend advertiser reach. For the broader MarTech ecosystem, the partnership signals a continued shift toward privacy conscious identity solutions that balance yield, scale, and compliance in a fragmented digital advertising environment.
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