RealtyAds, the AI-native digital advertising platform built specifically for commercial real estate, announced the release of its latest industry report, “Filling the Gaps: Transforming Leasing Efficiency in CRE with Digital Marketing and AI.”
The report explores how artificial intelligence, automation, and digital marketing are reshaping commercial leasing amid shifting vacancy rates, lengthening deal cycles, and the limits of traditional outreach. It provides actionable insights and real-world case studies demonstrating how modern strategies help CRE owners, brokers, and marketers increase visibility, improve engagement, and close deals faster.
“The right strategy is digital-first, AI-enabled, and data-driven,” said Trevor Marticke, Founder of RealtyAds. “This report shows how leading CRE teams are combining strong assets with advanced digital tools to build momentum in competitive market.”
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Leasing in Transition: Vacancy and Visibility Challenges
The report highlights current performance gaps across CRE:
- Office vacancy: 18.8%
- Industrial vacancy: 7.4%
- Multifamily vacancy: 4.4%
These figures show the difference between high-quality assets and the audiences that should engage with them. Limited broker bandwidth, fragmented outreach, and outdated engagement tactics restrict exposure. Traditional methods reach only a fraction of brokers in any given market, despite brokers controlling over 90% of CRE deals.
Modern tenants also expect more. With 70% of the leasing journey completed before initial outreach and 88% of decision-makers researching online, digital visibility has become a competitive differentiator.
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The Digital-First Advantage
Findings show that AI-driven, automated digital marketing strategies are no longer optional—they are essential. RealtyAds’ platform enables CRE teams to connect listings with brokers and tenants most likely to transact, maintaining engagement across extended deal cycles.
Leasing teams using RealtyAds report:
- 5X greater broker engagement within 30 days
- 30% faster lease execution across key markets
- 18% increase in closed deals year-over-year
By combining AI optimization, audience targeting, and continuous engagement, RealtyAds ensures properties remain visible where decision-makers spend their time—on LinkedIn, Google, and industry platforms.
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Source – PR Newswire
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