Retailers facing intense competition during the holiday shopping season are under greater pressure than ever to deliver the kind of personalized customer experience that wins loyalty and boosts revenue. New data from Endear, the retail CRM platform built specifically for modern brands, shows that retailers who embraced one to one communication driven by real in store shopper insights achieved a significant advantage during Black Friday and Cyber Monday in 2024. According to the findings, brands that used Endear to send messages tailored around customer preferences, behaviors, and conversations that occurred in store recorded conversion rates up to forty times higher than those driven by traditional marketing tactics. The approach helped generate more than fifty million dollars in sales during the peak shopping weekend.
Holiday spending in the United States continues to rise, and the National Retail Federation has projected that total retail sales could exceed nine hundred and sixty billion dollars this year. But even as ecommerce expands, brick and mortar stores remain a powerful part of the customer journey. Endear reports that seventy two percent of shoppers still visit stores weekly, giving sales associates valuable opportunities to collect insight directly from their interactions with customers. Turning that information into relevant follow up messages is proving to be a crucial competitive edge.
Marketing Technology Insights: Dash Social Unveils the Total Social Impact Score
Leigh Sevin, co founder and CEO of Endear, emphasized how relationship driven selling can turn busy seasonal foot traffic into long term value for brands. She explained that “Foot traffic spikes during the holidays, but the real opportunity is turning one time visitors into repeat customers.” She added that “Personalized messages based on real in store interactions, where associates learn about customers style preferences, life events, or even target price point, are proven to drive stronger relationships and better results in the months and years that follow.”
The latest performance data reflects Endear’s reach across more than one thousand retail stores in nineteen countries. While the company’s analysis reinforces how much stronger personalized communications are compared to generic campaigns, it also shows that the right technology can make clienteling scalable for teams already stretched by holiday pressure. Endear is also sharing its Black Friday Clienteling Checklist which provides retailers with a clear plan for managing outreach and encouraging repeat purchases throughout the season.
Marketing Technology Insights: Claude Can Now Run Instant Research With GWI
As Sevin noted, the real aim is to turn seasonal shoppers into loyal customers whose relationship with the brand continues well beyond December. Endear already supports prominent retailers including Reformation, Glossier, and UNTUCKit, and the company expects that interest in data informed clienteling will continue to rise as retailers work to strengthen results even when marketing budgets remain tight.
Retailers looking for tools that help improve engagement and revenue throughout the holiday period and into next year can access resources on Endear’s holiday hub, where brands can learn more about strategies to maximize personalization and return on investment.
Marketing Technology Insights: Freepik Launches Freepik Spaces To Power AI Visual Creation in Real Time
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
