As digital retail expectations rise across the outdoor recreation industry, Rollick’s new conversational technology aims to help manufacturers convert online engagement into measurable purchasing actions.
Rollick Inc. announced the launch of the Rollick AI Assistant, a conversational AI solution designed to help original equipment manufacturers engage website visitors in real time and transform conversations into qualified sales opportunities. The Rollick AI Assistant introduction reflects growing demand for intelligent digital experiences that guide shoppers through complex purchasing journeys while improving lead quality for dealers and brands.
Embedded directly into OEM websites, the assistant enables consumers to explore products, ask detailed questions, and search nearby dealer inventory through natural language conversations. The Rollick AI Assistant is built to move beyond basic customer support by identifying purchase intent and transferring qualified interactions to OEM Brand Advisors or dealer sales representatives, complete with full conversation history for context.
The tool also integrates with RollickEngage, the company’s digital retailing platform, allowing shoppers to begin pre qualification for financing based on their stage in the buying process. By connecting conversational engagement with retail workflows, Rollick aims to help OEMs capture buyer intent earlier and reduce friction across complex purchase decisions.
As manufacturers face increasing pressure to deliver fast and personalized digital experiences, many OEM websites struggle to answer detailed product questions or guide users toward available inventory. The Rollick AI Assistant addresses these challenges by providing continuous engagement and personalized assistance while maintaining brand governance and compliance requirements.
“OEMs are under increasing pressure to deliver digital experiences that simplify the process of finding the perfect vehicle” said Pete Eppele, CPO at Rollick. “The Rollick AI Assistant is being designed to help brands better support shoppers online, while ensuring OEMs and dealers receive more informed, higher-intent opportunities.”
Unlike generic chatbots trained on public datasets, the assistant is powered by Rollick’s proprietary first party intelligence, built from years of OEM to consumer interactions and post purchase ownership insights across industries including powersports, recreational vehicles, marine equipment, and industrial products. The system can be configured to align with each manufacturer’s brand voice, product rules, and compliance standards, enabling consistent customer experiences while supporting dealer distributed sales models.
The initial rollout focuses on optimizing the assistant for participating OEM clients, with Rollick collaborating closely with partners to ensure sales teams effectively use AI generated conversation data during follow up interactions. Future plans include extending the technology to dealer websites and Rollick’s branded marketplaces, including Sam’s Club, U.S. Bank, and USAA, creating a unified shopping experience across multiple platforms.
The Rollick AI Assistant launch highlights a broader shift toward conversational commerce in specialized retail sectors, where AI powered engagement tools help brands bridge the gap between online research and offline purchase decisions. As manufacturers seek to modernize digital retailing while supporting dealer networks, solutions that combine first party data with conversational intelligence are emerging as key drivers of customer engagement and revenue growth.
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