Partnership provides mission-driven organizations access to premium Connected TV ad placements, powered by Samsung Ads scale and the AdGood nonprofit marketplace
Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organization pioneering affordable access to Connected TV (CTV) for mission-driven organizations, announced a landmark partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the AdGood nonprofit media marketplace. Now, nonprofits with resources across the spectrum have equal access to TV campaigns on the most-watched screen in the home.
The Samsung Ads x AdGood partnership empowers nonprofits with:
- Premium Access: Samsung Ads donated inventory ensures nonprofit campaigns run in brand-safe, high-quality environments at scale.
- Full-Service Campaign Support: Via managed service, Deal ID connection to any DSP, or self-service access through its GenAI AdManager am.adgood.org.
- Transparent Impact Measurement: Through its partnership with LeadsRx, AdGood managed service delivers attribution reporting that tracks impressions, household reach, and real outcomes such as donations, sign-ups, awareness lift and more.
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“This partnership removes a major hurdle for nonprofits,” said Kris Johns, CEO & Founder of AdGood. “Thanks to the Samsung Ads donated inventory, nonprofits nationwide are empowered with the scale and precision CTV advertising delivers.”
“We are committed to leveraging the Samsung Ads platform for impact,” said Joe Melaragno, Head of Channel Sales, Samsung Ads. “By unlocking CTV inventory for nonprofits through AdGood, we’re enabling a variety of causes to connect with audiences in meaningful ways.”
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About AdGood
AdGood is a 501(c)(3) nonprofit organization dedicated to empowering other nonprofits by providing affordable access to premium Connected TV (CTV) advertising. By partnering with publishers who donate their unused or unsold ad inventory, AdGood transforms this resource into high-impact advertising opportunities.
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Source – GlobeNewswire
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