Blueshift, a pioneer in AI-powered customer engagement solutions, has entered into a strategic collaboration with SBX Cars, a rapidly expanding digital automotive platform established by the team behind Supercar Blondie. The collaboration is set to redefine how luxury car buyers engage across digital platforms by introducing highly personalized, omnichannel marketing experiences powered by advanced AI and automation.
SBX Cars, known for its viral social media presence and curated inventory of rare and exotic vehicles, has quickly gained traction among global automotive enthusiasts. As its audience and customer base expand, the company is doubling down on customer-centric engagement—investing in marketing technology that allows for scalable personalization and real-time communication across touchpoints.
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Blueshift’s platform will now serve as the marketing engine behind SBX Cars’ digital growth strategy, enabling the brand to deliver consistent and relevant content via email, SMS, mobile, and paid media. The goal: to provide prospective buyers with tailored recommendations, curated inventory updates, and seamless communication throughout the customer journey—from discovery to purchase.
“Creating an exceptional customer experience is central to our mission at SBX Cars,” said Paul Armstrong, Head of Growth Marketing. “With Blueshift, we gain the insights and capabilities needed to understand our customers in real time, allowing us to interact with them more effectively and personally. We see great potential in Blueshift to support our marketing scalability, strengthen customer connections, and fuel growth across all platforms.”
Turning Data into Actionable Experiences
With an audience that spans YouTube, Instagram, mobile apps, and an expanding digital showroom, SBX Cars needed a centralized platform capable of unifying customer data and activating it intelligently. Blueshift’s customer data unification and predictive intelligence capabilities offer precisely that—empowering marketers to build campaigns that respond to individual behaviors, preferences, and engagement history.
Rather than relying on static segmentation or one-size-fits-all outreach, SBX Cars will now benefit from real-time personalization and cross-channel orchestration, driving higher engagement with potential buyers and sellers alike.
This partnership marks a significant step for SBX Cars in creating a more responsive, intelligent automotive marketplace that aligns with modern consumer expectations.
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Transforming Automotive Commerce with Omnichannel Precision
At its core, the Blueshift platform equips marketing teams with AI-powered tools to anticipate customer needs and deliver dynamic, personalized messaging across multiple channels. For SBX Cars, that means being able to surface the right vehicle or offer at the right moment—whether a user is browsing via desktop, tapping through a mobile ad, or engaging on social platforms.
Beyond campaign execution, Blueshift’s predictive analytics and audience modeling capabilities will allow SBX Cars to test, learn, and optimize in real time—ensuring every touchpoint contributes to building stronger customer relationships and accelerating conversion.
“Companies like SBX Cars are shaping the future of customer engagement in today’s digital landscape,” said Vijay Chittoor, Co-Founder and CEO of Blueshift. “We’re excited to collaborate with them as they raise the bar for the automotive industry by blending compelling content with personalized, data-powered interactions.”
A Blueprint for Future-Ready Digital Marketplaces
As digital marketplaces in niche verticals continue to evolve, the need for intelligent, scalable marketing solutions becomes critical. The SBX Cars and Blueshift partnership showcases how AI and automation can drive both personalization and performance—without sacrificing brand voice or creative control.
This collaboration represents a new era in how curated commerce platforms like SBX Cars build loyalty, boost engagement, and deliver value to a digitally native, highly discerning audience.
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