Seedtag Adopts IAB Diligence Platform Powered by SafeGuard Privacy

Seedtag, a leading global company specializing in neuro-contextual advertising, has announced its integration of the Interactive Advertising Bureau’s (IAB) Diligence Platform, powered by SafeGuard Privacy, in the United States. This strategic initiative underscores Seedtag’s strong commitment to transparency and trust in the digital advertising landscape, particularly concerning data privacy and regulatory compliance.

By partnering with SafeGuard Privacy, Seedtag now offers its clients the ability to verify, in a fully transparent way, its adherence to privacy regulations and industry standards. The adoption of the IAB Diligence Platform enables Seedtag to demonstrate how its proprietary artificial intelligence system, named Liz, operates under a privacy-first framework that aligns with IAB’s established standards. This development provides greater confidence for clients regarding the responsible handling of user data.

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Brian Danzis, Seedtag’s Chief Revenue Officer, emphasized that privacy has long been an integral part of the company’s operations and offerings. He explained that the partnership streamlines the compliance process for onboarding new clients, resulting in faster turnaround times. By embedding the IAB Diligence Platform into its processes, Seedtag proactively safeguards consumer data while upholding the highest levels of privacy diligence.

The IAB Diligence Platform serves as a pivotal tool within the digital advertising industry by simplifying the complexities of privacy compliance. It facilitates secure, standardized information sharing among advertising partners and allows businesses to assess compliance practices efficiently while managing third-party vendors. In the face of increasing regulatory scrutiny, including 19 state-level privacy laws currently in effect, the platform helps ensure that Seedtag’s data management stays aligned with recent legal requirements, thereby fostering trust among partners and consumers alike.

Key features of the platform include industry-specific privacy assessments tailored to digital advertising participants, automated workflows that reduce redundant compliance tasks, and continuous updates to keep pace with evolving privacy laws such as the Protecting Americans’ Data from Foreign Adversaries Act and the Multi-State Privacy Agreement.

Michael Hahn, Executive Vice President and General Counsel at IAB, noted that Seedtag’s adoption of the platform highlights its dedication to consumer privacy, regulatory adherence, and ethical data practices. He stressed that as privacy laws grow increasingly complex, Seedtag remains committed to leading the industry in responsible data stewardship.

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Richy Glassberg, CEO of SafeGuard Privacy, added that privacy compliance should be viewed as a competitive advantage rather than a burden. The IAB Diligence Platform transforms what was once a fragmented and complicated compliance effort into a streamlined, efficient solution, allowing privacy-conscious companies like Seedtag to focus on delivering client results while maintaining top privacy standards.

Founded in 2014, Seedtag utilizes advanced AI technologies to deliver privacy-focused advertising at scale, integrating deep insights about user interests, intents, and emotions to optimize campaigns across various premium channels, including connected TV and open web inventory. This adoption of the IAB Diligence Platform marks another step in Seedtag’s mission to lead the industry into a privacy-first, transparent future in digital advertising.

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