Modernizing commerce infrastructure has become a pressing challenge for direct to consumer brands as growth places new demands on technology, operations, and customer experience. Addressing this shift, SHOPLINE has announced a strategic partnership with RetailWire aimed at helping high quality consumer brands modernize their commerce stacks and scale with greater confidence. The SHOPLINE RetailWire partnership brings together trusted industry education and a unified commerce platform designed to support the next stage of brand growth.
SHOPLINE is a global commerce platform used by more than 600000 merchants to build, scale, and operate their businesses more efficiently. RetailWire is widely regarded as the retail industry premier news publisher and online discussion forum, known for its editorial credibility and active community of retail leaders. Through this collaboration, the two companies plan to guide eligible direct to consumer brands through commerce modernization by pairing education with funded migration support that reduces cost, complexity, and risk.
The partnership combines RetailWire reach and merchant education with SHOPLINE end to end commerce platform, which supports online storefronts, POS, subscriptions, loyalty programs, and omnichannel workflows. By aligning content, technology, and financial backing, the companies aim to help brands upgrade their infrastructure without the disruption that often accompanies platform changes.
“As brands grow, many reach a point where their commerce infrastructure can’t keep up, but upgrading often feels risky and disruptive,” said Christopher Yang, Co President of SHOPLINE. “By partnering with RetailWire, we’re combining trusted education with real migration support, so merchants can modernize with clarity and confidence. This isn’t about switching platforms for the sake of it—it’s about upgrading infrastructure with the right guidance and backing to support the next stage of growth.”
RetailWire has served the retail industry for more than two decades, providing founders, operators, and executives with practical insight into current and emerging trends. Its position at the intersection of commerce strategy and operator education makes it a natural partner for brands evaluating when and how to modernize their technology foundations.
“RetailWire brings a deep knowledge base and a trusted network across the retail ecosystem,” said Chase Binnie, CEO of RetailWire. “We’re uniquely positioned to help DTC founders move from early growth to 10M plus in revenue by connecting them with the right technology, insights, and relationships as they scale.”
As part of the SHOPLINE RetailWire partnership, RetailWire will identify and educate merchants that are ready to upgrade, while SHOPLINE will fund and support migrations to its unified platform. Eligible merchants may receive migration services or cash grants, access to SHOPLINE app ecosystem and partner network, and ongoing guidance through RetailWire led programs.
For the broader MarTech and commerce landscape, the partnership reflects a growing emphasis on combining education, capital, and technology. Rather than leaving merchants to navigate modernization alone, SHOPLINE and RetailWire are positioning infrastructure upgrades as a supported growth initiative that helps brands scale efficiently while minimizing risk.
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