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Smartcat Launches AI Agents to Revolutionize Global Content Creation and Localization

Smartcat, a leading enterprise AI platform in the global content and localization space, has unveiled its new expert-enabled AI Agents marking a significant evolution in how companies manage multilingual content creation, translation, and automation. The launch aims to address the growing pressure on global enterprises to scale faster, communicate seamlessly across languages, and reduce operational inefficiencies all without compromising brand integrity or quality.

Designed to automate the entire global content lifecycle, Smartcat’s AI Agents go far beyond generic large language model integrations. These intelligent, adaptive agents learn continuously from an organization’s own people, brand voice, workflows, and feedback. The result is a system that acts more like a trusted internal team than a static software tool allowing departments such as marketing, learning and development, product, legal, and engineering to generate and localize content in parallel, with complete control and consistency.

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Smartcat CEO Ivan Smolnikov emphasized the strategic value of the new offering, stating, “Every enterprise dreams of scaling globally without running into the typical friction delays in campaign launches, knowledge bottlenecks, and cultural disconnects. Our AI Agents eliminate these barriers. They enable real-time, multilingual communication that integrates seamlessly across business functions. Our Fortune 1000 clients are already seeing significant gains over 100% increases in productivity and measurable improvements in market share. This is just the beginning.”

At the core of Smartcat’s new capabilities is the platform’s ability to orchestrate enterprise workflows using what the company calls “agentic AI.” Unlike many standalone automation tools or plug-and-play GPT applications, these AI Agents are deeply integrated into the business environment. They continuously evolve in real time, powered by Smartcat’s proprietary Skills Graph a dynamic knowledge network that aligns AI behaviors with employee expertise, feedback, and organizational context.

One of the platform’s key innovations is a no-code Agent Builder, which allows teams to configure specialized AI Agents for virtually any content or communication use case. Whether it’s producing multilingual training modules, localizing technical documentation, or preparing legal disclosures across regions, the system allows organizations to scale efficiently without depending on large, siloed teams or external vendors.

Smartcat’s AI Agents are also transforming how enterprises manage performance support and employee communication. By offering intelligent, context-aware guidance within applications, they reduce dependency on traditional onboarding resources or help centers. This not only accelerates learning curves but also improves employee satisfaction and retention by delivering support in native languages and personalized formats.

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Chief Product Officer Falk Gottlob highlighted the significance of this integration. “Enterprise teams are exhausted by fragmented tools and inconsistent global workflows,” he said. “What we’ve built at Smartcat is a unified AI layer where human knowledge and agentic automation coexist. This allows organizations to create and translate content not only faster, but also more accurately and consistently, regardless of the market.”

As businesses continue to prioritize global expansion and content velocity, Smartcat’s launch addresses a core challenge balancing scale with quality. By embedding AI deeply within enterprise workflows, the company is enabling teams to move beyond reactive content creation and into a state of proactive, intelligent automation.

With over 1,000 enterprise customers including a quarter of the Fortune 1000 Smartcat is rapidly becoming the backbone for organizations seeking to streamline global communication while maintaining strict brand governance. As AI adoption accelerates across marketing, operations, and product development, the company’s agentic approach provides a forward-looking framework that’s both scalable and sustainable.

The launch of Smartcat’s AI Agents marks not just a product evolution, but a larger shift in how modern enterprises approach multilingual communication and content management in the age of automation.

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For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

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