Social Assurance has announced its acquisition of MindMixer, a well known digital platform that allows communities to share ideas, express their concerns, and participate in important conversations. This move marks a return to MindMixer’s Nebraska roots as it becomes part of a rapidly expanding technology ecosystem focused on communication and engagement for organizations that operate in highly regulated environments. Although the companies confirmed the transaction, they chose not to reveal specific financial details.
MindMixer was founded in 2010 and quickly became one of the most recognized names in online civic engagement. Through a series of notable funding rounds and rapid growth, the company built partnerships with municipal governments, school districts, nonprofit advocacy groups, community organizations, and major employers. Its platform was designed to bring together the voices of citizens and stakeholders, offering a space where ideas could be shared at scale to influence planning decisions, policies, and public programs. Over the years, MindMixer supported thousands of organizations and helped millions of people contribute to conversations about the future of their communities, strengthening public trust and driving collaborative decision making.
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For Social Assurance, this acquisition reflects a growing focus on the public sector. The company already delivers communication and compliance tools widely used across regulated industries. Its Class Intercom division in particular has established a strong presence in the education sector, becoming a leading social media engagement and storytelling solution for schools and district administrators. Together, Social Assurance and Class Intercom now serve more than 3500 organizations across the country, enabling digital conversations that highlight transparency, participation, and meaningful connection with audiences.
In a statement reflecting the strategic intent behind the acquisition, Ben Pankonin, Co Founder and CEO of Social Assurance, said, “MindMixer has always been a leader in purposeful participation, giving people a voice in decisions that shape their schools, neighborhoods, and communities. Bringing MindMixer into the Social Assurance family makes engagement easier, more accessible, and more impactful, strengthening the power and impact of our solutions in ways that help our customers better serve their communities.”
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As MindMixer becomes fully integrated into the Social Assurance platform, the combined teams are already preparing an upgraded and more intelligent experience fueled by advancements in artificial intelligence. Planned enhancements are expected to roll out later this year, adding new capabilities that will streamline feedback collection, improve the delivery of timely updates, provide richer insights into ongoing initiatives, and highlight real outcomes for the public. With these developments, the organization aims to help both private and public sector institutions foster stronger communication and rebuild trust through open, accessible dialogue.
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