Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Zoho Corporation to Leverage NVIDIA NeMo to Build LLMs

Zoho Corporation, a global technology company headquartered in Chennai, announced that it will be leveraging the NVIDIA AI accelerated computing platform – which includes NVIDIA NeMo, part of NVIDIA AI Enterprise software – to build and deploy its large language models (LLMs) in its SaaS applications. Once the LLMs are built and deployed, they will be available to Zoho Corporation’s 700,000+ customers across ManageEngine and Zoho.com globally. Over the past year, the company has invested more than USD 10 million in NVIDIA’s AI technology and GPUs, and plans to invest an additional USD 10 million in the coming year.

Infobip and Oracle Partner for Global Omnichannel and Chatbot Solutions

Global communications platform and Oracle PartnerNetwork member Infobip and global technology business Oracle are collaborating to build an integration between Infobip’s intelligent chatbot-building platform and omnichannel solutions and Oracle Fusion Cloud Responsys Campaign Management. The integration enables businesses and brands using Oracle Responsys Campaign Management to offer consumers rich conversational experiences and AI-driven chatbot services that enhance loyalty and boost sales.

Informatica Unveils Blueprints to Streamline Generative AI Development

Informatica, a leader in enterprise AI-powered cloud data management, announced the availability of Generative AI (GenAI) Blueprints which make it faster and easier for customers to build enterprise-grade GenAI applications on six industry-leading technology platforms.

MessageGears Report Reveals Brands Favor Composability Over Packaged CDPs

MessageGears, the leading data activation and engagement platform for enterprise brands, announced the release of its 2024 CDP report: What’s next for the customer data platform? The report, produced in partnership with Hanover Research, provides insights into the current enterprise perceptions of customer data platforms (CDP), what the feature set of CDPs looks like today, specific problems enterprise organizations are trying to solve with CDPs, and what CDP functionality is the most important.

Airship Enhances Collaboration with Google Cloud for Large Language Models

Mobile-first customer experience company Airship revealed an expansion of its long-standing collaboration with Google Cloud, including the integration of Google Cloud’s Vertex AI platform into Airship Journeys AI. As a core component of the Airship Experience Platform (AXP), Airship Journeys AI dramatically accelerates marketers ability to create, unify and optimize end-to-end customer experiences across websites, apps and digital channels — going far beyond messaging-centric approaches to improve customer experiences.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com