Spotlight Outdoor Ads, a prominent player in the outdoor advertising and out-of-home (OOH) industry, has announced the upcoming launch of an innovative digital communications network along the Las Vegas Strip. Known as the Vegas Strip Tower Network, this cutting-edge system will feature 13 digital towers strategically positioned across the world-famous Las Vegas Boulevard. Designed to serve as a premium advertising platform, the network will also support public service announcements and emergency broadcast messages, delivering crucial information to pedestrians and drivers in real time.
Each tower will boast towering digital displays exceeding 27 feet in height and will be installed at eye level within public rights of way at some of the Strip’s busiest intersections. The initial phase will see the rollout of the first three towers between September 15 and October 1, 2025, located on properties owned by Caesars Entertainment and Showcase Mall. By the end of the fourth quarter of 2025, an additional three towers will be activated, with plans to equip seven more towers in later phases, potentially expanding the network to as many as 20 towers. The partners involved have committed to a 20-year operational and revenue-sharing agreement for the project.
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Jeremie Watkins, President and CEO of Spotlight Outdoor Ads, emphasized the collaboration’s significance as a public-private effort to transform the visual landscape of the Strip while providing tangible community benefits. He noted the close coordination between Spotlight Outdoor Ads, Caesars Entertainment, Showcase Mall, and Clark County to ensure the project delivers economic impact, visual innovation, and essential communications infrastructure in one of the world’s most visible and trafficked environments.
Jack Braha of Gindi Capital highlighted Showcase Mall as a central hub for some of the Strip’s newest attractions, welcoming the new digital displays as an enhancement that will contribute to the location’s vibrancy and draw visitors’ attention to the iconic Las Vegas spectacle.
Distinguishing itself from traditional marquee signage elevated high above street level, the Vegas Strip Tower Network’s LED screens will be mounted on the elevator columns of county-owned pedestrian bridges, measuring 12 feet wide by 27 feet tall. Each tower will also include a dedicated wayfinding screen, providing property and county-specific messaging to assist visitors in navigating the Strip while offering promotional and public interest content.
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The initial three towers will be situated on pedestrian bridges spanning Caesars Palace, The Cromwell (soon to be rebranded as The Vanderpump Hotel), and Showcase Mall. These towers will operate in unison, permitting simultaneous content display across all screens for a cohesive and impactful advertising and public messaging presence. The displays will feature 6-millimeter pixel pitch and cutting-edge LED chipsets, ensuring exceptional brightness and clarity.
Vision Sign is tasked with engineering, fabricating, and installing the structural displays, while Trust Fall is providing the unique LED display technology integral to the network’s operation. Each tower is expected to deliver at least one million impressions weekly, positioning the Vegas Strip Tower Network as a transformative force in large-scale digital signage and a valuable communication channel in one of the world’s most-visited destinations. According to data from the Las Vegas Convention and Visitors Authority (LVCVA), Las Vegas has attracted over 40 million visitors annually in recent years and is currently drawing around 800,000 visitors weekly in 2025.
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