StackAdapt, recognized as a leader in advertising and marketing technology, announced a major advancement in its digital out of home solution, introducing a new map first interface and a unified workflow that brings greater precision, speed and transparency to campaign planning and execution. With this latest enhancement, the company aims to remove the familiar challenges that have made DOOH planning slow and fragmented, enabling advertisers to visually explore inventory, activate campaigns quickly and measure real world impact directly within a centralized platform.
The shift to a map first experience gives marketers the ability to discover screens based on real world geography rather than relying on static spreadsheets or unclear inventory lists. From early planning to creative approvals and reporting, every step of the process now exists in one seamless and connected environment. Greg Joseph, vice president of inventory at StackAdapt, explained the mission behind the upgrade and stated, “Our DOOH platform reflects our commitment to making the channel more efficient, measurable, and scalable,” and further highlighted that by including transparency around creative approvals, advertisers will see exactly why a piece of creative is rejected and by which media owner, allowing faster and more confident campaign launches that align to major cultural moments and audience behaviors.
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The new functionality removes key industry friction points. Advertisers gain full visibility into media owner information, pricing forecasts and screen level control which removes guesswork from targeting and replaces cumbersome deal negotiation with an efficient programmatic workflow. Creative approval statuses are now visible in real time, ensuring teams can quickly resolve issues and progress campaigns without manual delays. Additionally, enhanced reporting tools surface heatmaps and performance metrics tied to specific screens, helping advertisers clearly demonstrate real world outcomes and return on investment.
Leo Gonzalez, senior director of programmatic and direct IO at Wpromote, reinforced the value of the improvements for brand marketers and said, “StackAdapt’s DOOH platform makes it easier for advertisers to prove real-world ROI,” noting that new visibility and automation make it easier to integrate DOOH into broader omnichannel strategies.
StackAdapt has also strengthened access to premium inventory through Programmatic Guaranteed certification with Broadsign and Vistar Media. This ensures advertisers can secure placement on high value screens during competitive periods such as major sporting events and holiday shopping seasons while retaining the adaptability of programmatic buying. The company highlighted that programmatic guaranteed deals are growing rapidly as advertisers seek certainty in high impact environments.
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As investment grows in digital out of home, its importance in media plans continues accelerating. In the United States, digital out of home represented more than a third of total out of home ad spend in the second quarter of 2025 and increased by over nine percent year over year. StackAdapt’s latest enhancements seek to unlock even more value from the channel by reducing complexity and encouraging adoption at a time when brands are increasingly looking for high visibility formats that influence real world consumer behavior.
To support advertisers scaling into this next stage of DOOH innovation, StackAdapt has refreshed its education program to help teams build confidence in designing, launching and measuring campaigns using the upgraded workflow. With these investments, the company is positioning its DOOH platform as an essential driver of measurable performance in physical environments across industries.
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