Precision and accountability are becoming essential in healthcare marketing as digital investment continues to rise and regulatory expectations remain high. That environment makes the latest announcement from StackAdapt particularly relevant for the MarTech ecosystem. StackAdapt has launched in platform National Provider Identifier targeting and measurement capabilities, giving pharmaceutical marketers and healthcare agencies a deterministic way to reach and measure one to one engagement with healthcare professionals across multiple digital channels.
StackAdapt said the new capability is purpose built for healthcare advertising teams that need accuracy, compliance, and performance without operational complexity. With healthcare digital advertising spend in the United States projected to exceed 20 billion dollars by 2026, marketers are under pressure to prove outcomes while maintaining strict data governance. StackAdapt NPI targeting is designed to meet those demands by bringing activation and measurement directly into a single self serve environment.
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The new functionality allows advertisers to upload NPI lists, forecast potential performance, build healthcare professional segments, and activate campaigns across connected television, display, native, audio, and video. Measurement is available through daily impression level reporting tied directly to NPI data, enabling teams to evaluate performance and optimize campaigns with a level of granularity that has traditionally required multiple vendors or managed services.
By integrating these workflows into one platform, StackAdapt aims to remove friction from healthcare advertising execution. Marketers no longer need to rely on external handoffs or separate systems to manage targeting, activation, and reporting. Instead, campaign planning and optimization can be handled in one place, supporting faster launches and more responsive decision making.
“Pharmaceutical marketers need more than reach. They need compliance, accuracy, and agility,” said Giuseppe La Rocca, VP of Enterprise Sales at StackAdapt. “With in-platform NPI Targeting and Measurement, we are offering a smarter way to engage individual HCPs, optimize in real time, and eliminate the operational delays tied to manual list management or third-party handoffs. It is a major step forward for anyone looking to streamline complex HCP campaigns rapidly, and it sets the stage for even more innovation in healthcare advertising.”
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StackAdapt positions the solution as an alternative to niche healthcare demand side platforms that often limit inventory access or require managed activation models. By combining targeting, optimization, and reporting within a unified workflow, the company says healthcare marketers gain greater flexibility without sacrificing data fidelity or speed. The broader inventory access across formats and channels also gives advertisers more room to design campaigns that align with how healthcare professionals actually consume media.
The launch is now live for StackAdapt clients in the United States and represents the latest addition to the company healthcare focused offerings. Alongside tools such as Script Lift, Audience Quality Measurement, Endemic, and EHR Inventory, the new NPI targeting and measurement capability reflects StackAdapt continued investment in compliant, data driven engagement.
For healthcare marketers, the introduction of StackAdapt NPI targeting signals a shift toward more deterministic and outcome focused advertising. As scrutiny around effectiveness and compliance intensifies, platforms that combine precision, transparency, and operational efficiency are likely to play a growing role in how healthcare brands connect with professional audiences.
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